A volunteering strategy sets out what you want to achieve with volunteering and how you want to do it. A strategy articulates what needs to be done to achieve the purpose of an organisation, group, programme, and so on. Creating a strategy is important as it explains how volunteers will contribute to the organisation’s aims. It can also include how it will find, recruit and support volunteers. The strategy helps everyone understand your vision for volunteers and why you’re involving them.

You may think being a busy Volunteer Manager that you may not have the time to write a strategy however a well-thought-out strategy may save you time in the long run and be beneficial to your organisation. 

Important Things To Consider When Writing A Strategy 

Important things to consider when writing your strategy are speaking to others in your organisation and taking a look at some important resources to help you. Engaging with everyone and having lots of collaboration and feedback is necessary when writing the strategy so use the opinions of others in your organisation. People to include could be paid staff within your organisation or existing volunteers as they may have valuable suggestions.

To ensure your strategy supports your organisation’s aims, you should think about the following questions NCVO have put together as useful advice when writing a strategy. 

Think about these questions when writing your strategy

After you have created your strategy it is essential to review it. Reviewing your strategy will help you respond to trends and changes in volunteering. You should do this annually with the people you consulted when you initially wrote it to see if it is still up to date with your organisation’s aims and if there are any other suggestions for it.

Useful Resources To Help You Write Your Volunteer Strategy

Volunteer Scotland runs a one-day course on, “Developing a Volunteer Strategy”. This includes learning an understanding of how to put together a strategy, having time to reflect on what is needed and preparatory work. Volunteer Scotland also has a list of suggested useful resources for developing an effective volunteer strategy which can be found here. 

NCVO have some useful resources including reports and research about volunteering and the voluntary sector to help you write your strategy. You can also bring in an external consultant to help develop your strategy. To find out how NCVO consultancy can help your organisation you can fill in their short online enquiry form.

There are also some examples of volunteer strategies available which may help guide you, however, strategies must be unique and tailored to the needs and ambitions of the organisation. Royal Parks have a volunteering strategy that may be useful which can be found here and a volunteering strategy agreed by the city’s public agencies and the third sector produced by Edinburgh Compact can be found here. 

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