The Unworkable Mandate: Why True Volunteering Can Never Be Compulsory

The voluntary sector sits at the very heart of the UK’s civic life. We know this. You know this. And judging by recent policy discussions, it appears the Government recognises this too. Here at TeamKinetic, our entire purpose is to support and scale the incredible work of charities, NGOs, and community groups across the country. We build the tools that empower volunteer managers to connect, train, and celebrate the millions of people who dedicate their precious time to making a difference.

That is why, when reports emerged about a proposed policy to mandate volunteering—specifically for individuals seeking settlement as part of a new “contribution-based” model—our reaction was surprised disappointment. On one hand, we are genuinely heartened that the current administration recognises the profound, essential role the voluntary sector plays in addressing social, environmental, and economic challenges. Acknowledging our value is a step forward for the sector.

But on the other hand, the proposed method—compulsion—represents a fundamental misunderstanding of what volunteering is. It is a philosophical and practical error that threatens to destabilise the very sector it claims to support.

Simply put: You cannot mandate the voluntary spirit.

The Soul of a Sector: Choice, Not Coercion

The essence of volunteering is inherent in the word itself. Tracing its roots to the Latin voluntas, it means free will or desire. A volunteer is someone who offers their time, skills, and commitment without expectation of material reward and, crucially, without duress. This act of genuine, uncoerced contribution is the source of the sector’s power, its purity, and its profound societal effect.

When the act of giving time becomes a bureaucratic hoop to jump through—a condition of belonging or a prerequisite for permission to remain—it ceases to be volunteering and becomes, at best, unpaid, coerced labour, and at worst, a form of exploitation.

This isn’t just semantics; it’s a matter of professional integrity. Our clients—the thousands of charities we partner with—rely on the goodwill, motivation, and positive energy of their volunteers. That energy is derived from the autonomy and ownership a volunteer feels over their contribution. They choose the cause, the time, and to show up because they believe in the mission.

When that choice is removed and replaced with a mandate, the entire dynamic shifts from one of mutual empowerment to one of administrative enforcement. This undermines the dignity of the individual and strips the voluntary organisation of the authentic engagement it needs to succeed. As hundreds of charities have already articulated, many of whom work directly with migrant communities, this proposal is not only impractical but also morally unsound. Volunteering is a gift, and to enforce a gift with a threat is to destroy its value entirely.

The Practical Impossibility: A System Designed for Failure

Beyond the philosophical objections, our core concern—as experts in volunteer infrastructure and management software—is that this policy is simply unworkable.

A functional volunteer programme requires careful management, including recruitment, training, supervision, and, critically, recognition. Our software is designed to streamline these processes for genuinely motivated individuals. But imagine, for a moment, trying to manage a workforce whose sole motivation is the avoidance of sanction or the fulfilment of a settlement condition.

The administrative burden on already stretched charities would be catastrophic:

  1. Vetting and Risk Management: Organisations would be forced to rapidly absorb a vast new cohort of individuals, potentially with varying language skills, trauma backgrounds, and complex support needs, all while operating under immense pressure and tight timelines. The necessary vetting and training to ensure safety and quality control would be overwhelming and costly.
  2. Reporting and Compliance: Charities would be placed in the invidious position of becoming an extension of the Home Office. They would need to track, monitor, and formally report on hours served, attendance, and “contribution” to satisfy bureaucratic requirements, or else risk jeopardising an individual’s legal status. This level of punitive compliance is utterly corrosive of the voluntary sector’s supportive, community-focused mission. Charities exist to help people, not to police them.
  3. The Retention Trap: Volunteer retention is hard enough when individuals are genuinely committed. Retention for a coerced volunteer would be nonexistent. Coerced volunteers often lead to high turnover, poor work quality, and a negative cultural impact, consuming far more management time than they generate in value. Managers would be forced to dedicate resources to supervising a mandatory workforce instead of nurturing a willing one. This would divert essential resources—time, money, and emotional energy—away from vital frontline services.

We see this not as a solution, but as a severe drain on our sector’s capacity. Instead of boosting social contribution, it risks damaging the existing ecosystem by forcing charities to divert their scarce resources to administer a hostile, unproductive bureaucratic exercise. The value generated by a willing volunteer cannot be measured on the same scale as the liability created by a coerced one.

A Better Way: Removing Barriers, Not Imposing Mandates

Suppose the Government is serious about maximising the social contribution of all UK residents, including those who have recently arrived. In that case, the focus should be on removing barriers, not imposing punitive mandates.

We already know that refugees and migrants often demonstrate a high propensity to volunteer; they seek to integrate and give back to their new communities out of genuine gratitude and a desire to connect. Our data show that when barriers are lowered—such as providing accessible language training, funding travel costs, and simplified registration—contributions naturally flourish.

The voluntary sector needs sustainable investment in its infrastructure and its volunteer managers. It needs certainty, capacity building, and support to ensure it can onboard, train, and engage people safely and effectively. It does not require a deluge of unwilling participants who fundamentally undermine the spirit of its operations.

The commitment must be mutual: the individual contributes voluntarily, and the organisation provides a meaningful, supportive opportunity. Any policy that attempts to replace this foundational principle of choice with compulsion is a pathway to failure. It is ill-conceived, it is counterproductive, and it is entirely unworkable.

We urge the Government to recognise the strength of the sector’s unified opposition and to reconsider this proposal. Let us work together to champion genuine volunteering—the kind driven by free will—and ensure that the integrity and impact of the UK’s essential voluntary sector are not compromised for the sake of a flawed policy. The voluntary sector deserves respect, not administrative sabotage.

TeamKinetic 2.7.0 Major Release

The TeamKinetic 2.7.0 Major Release is coming soon, and we want to tell you all about what to expect when the update drops.

This is the largest update to our user features so far in our release history!

Granular Permissions

Super admins can now select granular permissions for all your administrators. Permissions are split over the four areas of volunteers, opportunities, providers and system. Each administrator can have their own bespoke permissions set. There is also a handy set of presets for low, medium, and high-level permissions.

All your current administrators will have all permissions enabled EXCEPT the system permissions, and should experience very little difference to their current mode of operation.

POD administrators will still behave as before, but their limited access to opportunities and volunteers within their pod can be overwritten by the edit all opportunities and volunteer permissions. Any existing POD admins will have those permissions disabled so that the existing POD rules are still enforced.

Of particular note are the new system permissions that allow selected administrators to edit role and reference definitions as well as process role applications and submitted references. This is the first time that Super Admins can assign some roles that were previously Super Admin-only to general administrators.

The opportunity assignment options, as detailed in the next section, can be used to define which opportunities can be accessed by administrators without the edit all opportunities permission. In these cases, any opportunity that is created by an administrator or has been assigned to an administrator is viewable and editable by the administrator.

You can refine and update all your administrators from the Super Admin Menu > Admin Accounts.

Account assignments for opportunities

Super administrators can now assign individual administrators to particular opportunities. This has two effects.

Firstly, it enables the administrator edit access to the opportunity when they don’t have the edit all opps permission enabled.

Secondly, all enabled administrator email communications will be directed to both the assigned user and the regular central app email.

Administrators and providers can also assign a provider user to the opportunity, which affords no extra access but direct email notifications to the selected user in addition to the central provider email address.

Finally, you will notice that there is a nominal contact email box available to providers and administrators. Here, you can add any email address which will also be added to the email communications for this opportunity.

This has the advantage of not being connected to an existing user, so you could use mailing lists or group emails. Please take care not to use unauthorised emails that could enable some leaking of details to non-authorised contacts.

This nominal email feature can be optionally disabled to prevent the risk of data leakage.

GOVO Integration

This is great news as the GOVO platform is gearing up and people are starting to talk about it.

Available from your super admin menu > setup > integrations page you simply have to add your API key to start sharing your opportunities directly to your account at GOVO.

You can either choose to share when adding an opportunity or when editing an existing opportunity. GOVO supports remote/at home opportunities, flexible and sessional and any interested volunteers that find you on GOVO will be redirected back to apply on your TeamKinetic platform. Exciting times.

Tickets For Good – Another great way to reward your volunteers

We’ve teamed up with tickets for good to enable your volunteers that have logged hours to get their hands on free or heavily discounted tickets to a huge selection of top events. There is always a small booking/ticketing fee to pay and all tickets are on a first come first served basis.

We have to pre-authorise your organisation to make sure it meets the criteria Tickets for Good set out. If you are interested pop along to the super admin menu > setup > integrations to start the ball rolling.

New status options

As part of the revocation options, you can now elect to remove a volunteer’s future sessions when revoking access. This means that their names will no longer show up on opportunities for future sessions, so they should not be expected or allowed to participate.

New Font – What do you think

We have updated the admin system header and body fonts, we think the titles are more readable now. Hope you like it.

Did you know you can use the CSS editor in your super admin setup area to set your own custom fonts for your volunteer pages..? Open a ticket if you want to know how.

New search filters

Activity filter on bulk email

Changes to log all hours page

The log all hours page has had some changes after talking with out Wildlife Trust customers who had some good ideas to make it more useful.

We have added a provider filter so you can look for specific provider’s outstanding hours, adding some more details on what the rules are when bulk logging hours.

A little checkbox to filter in/out those sessions where some, but not all, the available hours have been logged by a provider/administrator. Usually if less than the maximum hours have been logged, it’s for a reason and you don’t want that to be overwritten by the maximum.

A total can now be found at the bottom of the results and we have excluded the flexible max hours number as it was confusing and doesn’t add anything as when bulk logging flexible hours it copies the volunteer log history if it has more hours than the provider/administrator log history.

New SMS sending rules

This is actually a sort of backwards development! The rules around unsolicited text messages have been tightened up and they now prevent us from using any sender ID we wish when we send text messages. We now have to provide details on the sender ID, what it will be used for and other details, plus a regular monthly cost.

So for these reasons, we have suspended the sender ID options in the account profile area and all SMS messages are sent with a TeamKinetic sender ID. Apologies for those that have got used to having the old Sender ID flexibility.

Auto-suggest timing for typing to speed up results

You may have noticed when using the universal auto suggest search (still the best place to look for individual volunteers, providers or opportunities!) that it doesn’t attempt to search until you pause your typing. So if you type the characters S I M O N in quick succession without pausing, it will search once for ‘simon’ it wont search for ‘s’ then ‘si’ then ‘sim…..’.

This same technique has now been applied to the volunteer auto suggest searches when adding volunteers to sessions, adding meetings and everywhere else you see that volunteer search dialogue.

It reduces the time it spent searching and helps prevent timing issues with the appearance and fading of the list of auto suggested names.

Digital in Volunteering: One Year On – Have Your Say in Shaping the Future

This month marks one year since the launch of the Digital in Volunteering initiative – a sector-wide effort to understand how digital tools are transforming volunteering. It also serves to help volunteer managers build the confidence, capability, and connections they need to thrive.

From recruitment platforms and online training tools to CRM systems and new ways of keeping volunteers engaged, one thing is clear: digital isn’t just an add-on anymore. It’s central to how volunteering works today.

Over the past year, the initiative has grown rapidly across the UK voluntary sector. While digital in volunteering continues to evolve, we’re already seeing real innovation, shared learning, and a growing appetite to build on this progress.

What’s been achieved so far

The vision behind Digital in Volunteering is simple. To empower volunteer managers with the tools, knowledge, and peer support they need to use digital confidently and purposefully.

The Digital in Volunteering Toolkit

A practical resource designed to help volunteer managers adopt digital approaches with confidence. Whether you’re starting small or scaling up. From assessing your organisation’s digital maturity to embedding inclusive practice, the Toolkit has already supported hundreds of people across the sector.

Access the Toolkit here.

The Digital in Volunteering Community of Practice

Now more than 300 volunteer managers strong, the Community is a space for sharing ideas, learning together, and supporting one another on the digital journey. Built by volunteer managers, for volunteer managers, it’s a collaborative network that’s only just getting started.

Through webinars, discussions, and case studies, one clear message has emerged: the future of digital in volunteering will be shaped by practice, not platforms.

Join the Community of Practice.

Help shape what comes next

As the initiative looks ahead to 2026, the team wants to understand what volunteer managers need most. What’s working? What’s missing? And where is more support needed?

You can help by completing the 2025 Digital in Volunteering Survey. It takes just a few minutes, and your insights will directly shape the support, learning, and resources offered next year.

Take the survey here: https://forms.gle/FA4LdJpqtQRwfyJe8

Everyone who takes part will be entered into a prize draw to win a £100 voucher.

Your experience matters. Your contribution will help strengthen volunteering across the UK.

What’s next?

The initiative will continue to grow with the sector, focusing on:

  • New Toolkit content shaped by your feedback
  • More examples of digital practice from peers
  • Support on emerging topics such as AI and accessibility
  • Events and discussions led by practitioners, not tech vendors

This isn’t about digital for digital’s sake. It’s about helping volunteering thrive in a connected world.

Get involved

If you’re passionate about how digital can make volunteering more inclusive and impactful, here’s how to take part:

Thank you to everyone who’s contributed so far and to those joining the journey now. Together, we can continue to unlock digital’s potential for volunteering, one practical step at a time.

TeamKinetic Masterclass: Log your volunteer hours like a pro and stay on top of your engagement stats and reporting

In order to get the best out of the reporting and engagement data TeamKinetic can offer its important to stay on top of logging hours.

We know this can be a laborious process, so we’ve got a bunch of ways to log hours, all the way from a single button press to log everything, everywhere, to logging different hours for individual volunteers and sessions.

This masterclass will explain the difference between a volunteer and a provider/administrator logged hours, why that is important and every method of logging hours in TeamKinetic.

By the end of this Masterclass you will be confident in bulk logging and individual logging, understand the effect of bulk logging hours and what rules it follows and the importance of trying to accurately log flexible hours.

You can download the full course materials and watch the video from your HELP & SUPPORT > TUTORIAL VIDEOS area.

TeamTalk November 2025

Hello and welcome to TeamKinetic’s TeamTalk November newsletter in blog form!

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general.

We hope you find value in this TeamTalk, as always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

Be Bold: Make Change – Building Relationships That Enable Volunteering

Involving volunteers is all about building relationships. This is where meaningful change happens. On International Volunteer Managers’ Day, we celebrate those who make volunteering possible – the people who develop these relationships which enable others to create real impact in their communities. Being bold isn’t always about grand gestures; sometimes it’s about the small, intentional steps that create powerful ripples of change.

Volunteer Involvement is not about filling gaps or completing tasks; it’s about connecting people to purpose and possibility. Volunteers bring their skills, passions, and lived experiences – and when we create space for that, communities thrive. Yet, volunteer numbers across the UK appear to be declining. Is this in part because we respond by marketing volunteer opportunities as products to be consumed? For me, volunteering isn’t
about transaction; it’s about agency – and creation.

As I’ve said before: “People-powered services should be exactly that – powered by people, not by systems or processes.”

This shift begins with small, everyday actions: listening to volunteers’ motivations, being flexible with roles, and recognising their contributions. Relationships drive retention, satisfaction, and impact. When volunteers feel heard, valued, and trusted, they don’t just stay longer – they become catalysts for community-led change.

The boldest step we can take is to move from managing to connecting. Instead of asking, “how do we fill this role?” what happens when we ask, “what matters to this person, and how can we create space for it?” This approach not only strengthens relationships but also unlocks creativity and inclusion. Volunteering thrives when we stop telling and start facilitating.

Bold change doesn’t have to be big. Every “thank you,” every conversation, every moment of recognition builds a sense of mattering – that what someone does is valued, and that they are valued. Too often, we measure volunteering in hours and outputs, but the true value lies in connections and shared purpose. When volunteers see the difference their contribution makes, that’s when they feel most fulfilled.

To enable volunteering to thrive, we must also support those who involve them. Confidence comes from understanding, community, and self-reflection. Volunteer management is both a skill and a profession – one that requires empathy, creativity, and resilience. As England’s Vision for Volunteering looks towards, “people supporting volunteers work alongside them as equals, channelling their interests and passions to make change.”

So, this International Volunteer Managers’ Day, ask yourself: What bold step will you take to strengthen relationships to make change in volunteering?

Bold doesn’t mean big – it means intentional. It means choosing to act differently, trusting that small steps can lead to transformative change.

To quote Margaret Wheatley, “very great change starts from very small conversations, held among people who care.”

Let’s keep those conversations going – and together, let’s be bold and make change.


If you’re a TeamKinetic user, you can come along to Ruth’s Masterclass on Wednesday 5th November at 10am. Just go to Help & Support → Masterclasses & Training within your system to book for free.

Measuring the Impact of Volunteers: A Practical Guide

Volunteers bring so much to organisations. They strengthen communities, boost well-being, and often change lives. Including their own!

However, capturing that impact can feel daunting. Especially when funders want neat numbers, but volunteers deserve recognition that goes deeper than statistics.

The good news? There isn’t just one way to measure impact. At our 2025 Conference, we heard from Joanne Irvine and Will Watt. They’re two leading voices in this area who are approaching volunteer impact from slightly different angles.

Joanne’s work shows how involving volunteers in the process of collecting qualitative data can uncover stories that statistics alone can’t capture. Whereas Will is well-experienced in turning the social and economic value of volunteering into hard data.

By combining storytelling methods with economic evaluation, volunteer managers can build reports that tick boxes for stakeholders while showing the human side too. Here’s how…


Go Beyond Hours Logged

Traditional measures, like the number of hours given or the cost of replacing volunteers with paid staff, are a useful starting point. But they only capture one part of the picture.

  • Economic value: Tools like social value calculators can estimate the financial worth of volunteering in terms of improved well-being, health, and community services supported.

    Will Watt’s company, State of Life, has developed a simple guide to social impact to help you start thinking about calculating your programme’s social value.
  • Social impact: Data shows that weekly volunteering boosts life satisfaction, reduces loneliness, and builds trust in communities.

    Joanne’s work supports highlighting the human impact behind the numbers. It brings meaning, emotion, and context to outcomes. And by doing so, it supports fairer policies, stronger funding cases, and a shift toward valuing social, environmental, and community well-being alongside economic measures.

Think of hours logged as the foundation, layering in well-being and social impact creates a full story around the data.

Capture Stories and Lived Experiences

Numbers impress funders, but stories move people. Volunteers often describe benefits like:

  • Increased confidence
  • New friendships
  • A stronger sense of purpose
  • Better physical and mental health

Simple methods like open-ended questions in feedback forms, sticker voting at events, or even casual conversations can reveal these outcomes. Sharing them alongside statistics creates a fuller, more relatable picture.

See a snippet of Joanne’s work with Glasgow Life below, and read the full report via this link.

Involve Volunteers in Evaluation

When volunteers are invited to help shape how impact is measured, they feel more valued and engaged. This participatory approach:

  • Deepens trust and retention
  • Uncovers hidden benefits managers may miss
  • Helps align evaluation with what truly matters to volunteers

It doesn’t need to be complicated. Something as simple as asking volunteers what success looks like to them can make a difference.

Recognise What Volunteers Want Most

Research into volunteer motivations highlights six recurring themes, captured in the GIVERS framework:

  • Growth: opportunities to learn and develop skills
  • Impact: evidence that their work makes a difference
  • Voice: inclusive language and invitations to help, not just “volunteer recruitment”
  • Experience: enjoyable, easy-to-access opportunities
  • Recognition: simple thanks and public appreciation
  • Social connection: friendships, networks, and reduced loneliness

Designing your evaluation around these motivators ensures you’re measuring (and delivering) what matters most.

Build Reports That Speak to Everyone

Different stakeholders care about different things. A strong impact report should combine:

  • Statistics for funders and policymakers: such as the economic value of well-being improvements or the cost saved to public services.
  • Stories for communities and volunteers: quotes, case studies, and personal accounts that show the human side of volunteering.
  • Practical context: explaining what those numbers and stories mean in real-world terms (e.g. “One volunteer enables nine others to play sport”).

Make your reporting credible, relatable, and actionable with this blended approach.


Final Thoughts

Measuring the impact of volunteers doesn’t have to be a choice between numbers and stories. By blending economic evaluation with qualitative, participatory methods, you can create reports that satisfy funders, inspire communities, and, most importantly, show volunteers how much they matter.

Because the true value of volunteering isn’t just in what people give, it’s also in what they gain.

Find out more

Joanne Irvine

If you want to find out more about Joanne’s work and this approach to measuring the impact of volunteers, you can check out this paper she worked on with Ruth Leonard. You can also see her slides from the Conference here.

Will Watt

Visit State of Life’s website to see how Will might be able to help you measure the social value of your work. You can also see his conference slides here.


And, as always, you can find TeamKinetic via our links below:

Trends Shaping the Future of Volunteering (and what volunteer leaders can do about them!)

At this year’s TK Conference, Gethyn Williams shared his insights into five big trends shaping the future of volunteering and what they mean for volunteer managers on the ground.

From AI to inclusivity, his message was clear: volunteering doesn’t exist in a bubble. The way people volunteer is changing, just as fast as the world around them. The good news? With the right approach, these changes bring more opportunities than challenges.

Let’s dig into the five trends and how you can make them work for your organisation.

1. Reaching the Next Generation

First, Gethyn explored reaching the next generation through micro volunteering. Micro-volunteering, remote roles, and flexible shifts can open your organisation to new volunteers.

I’m sure you’re all aware what micro volunteering is by now. If you’re not, it basically refers to small, manageable tasks that volunteers can do. These are often online and sometimes available as one-off opportunities or tasks.

So what sort of opportunities can you offer to entice the next generation into volunteering?

Younger volunteers often want to make a meaningful impact and see a clear link between their time and the difference it makes. They’re drawn to opportunities that align with their values. Whether that’s social, environmental, or community-focused.

However, they also have less time and prefer short-form content – the TikTok generation! That’s where micro volunteering comes in. One-off tasks, or flexible roles that can be done remotely, fit this need perfectly.

Micro-volunteering doesn’t replace longer-term commitment, and you don’t have to solely rely on these short tasks. But it opens doors for people who might not otherwise volunteer. And, when done well, can lead to longer-term commitment.

2. AI and Volunteering

AI is the ‘big one’ right now. It’s dominating conversations everywhere. Like other digital trends, it started outside the volunteering world, but it feels time for volunteer managers to find useful, ethical ways to apply it to their work.

Gethyn shared how he’s been using AI to analyse survey responses, especially long, open-ended ones that can take days to review. AI tools can sort feedback, detect patterns, and even analyse sentiment. All faster and more objectively than we might manage manually.

The real discussion, Gethyn said, is whether AI should be our co-pilot or our replacement. He asked us to imagine a system that could do it all…

Imagine an AI tool that could automatically screen volunteer applications, predict a candidate’s likelihood of long-term retention with 85% accuracy, and schedule their first shift – all without human input.

Gethyn Williams

Sounds efficient, right? But it also raises big ethical questions: What happens to personal connection? How do we handle bias or fairness?

The session poll captured this tension perfectly. Attendees saw both opportunities (less admin, faster onboarding, freeing up time for engagement) and dilemmas (loss of human warmth, accuracy issues, and even the environmental impact of AI’s energy use).


So what now?

We say start small and stay human. Try AI where it genuinely helps, like cutting down on repetitive admin, but keep people at the heart of every decision. AI should be your co-pilot, not your replacement.

3. National Recruitment Platforms

National online recruitment platforms are another hot topic in volunteering right now. With tools like The Big Help Out, GoVo (the new RVS platform), and Reach Volunteering’s relaunch, there’s no shortage of innovation in how people find opportunities.

Gethyn suggested that strong recruitment strategies will use a mix of local and national platforms. Local ones for community connections, and national ones for reaching those who’ve never volunteered before.

But there’s a tension: are these platforms delivering the right volunteers, or simply ready volunteers who want to get started now? Both have value, but they serve different needs.

“Do national platforms work for our convenience, or for the volunteer’s? Maybe the trick is finding the balance.”

Advice for you…

Experiment, share what works, and don’t expect one platform to do it all. Volunteers, like everyone else, have their preferred brands and channels. Meeting them where they are is part of the challenge… and the opportunity!

4. Open Data

Open data might sound dry, but it can be exciting when you look at what it can do.

Gethyn compared it to the open banking revolution, where shared data standards transformed how financial systems talk to each other. Imagine the same for volunteering platforms. Data flowing freely between systems to make recruitment, reporting, and collaboration smoother for everyone.

There’s already work underway to create open data standards for volunteering, supported by the Digital in Volunteering Community of Practice. It’s a great place for volunteer managers to get involved and help shape what that looks like.

He also raised an intriguing idea: a national volunteering data hub. While the UK already has solid research, we still lack certain insights. What’s the average conversion rate from enquiry to placement? How long do volunteers typically stay involved? Which groups aren’t volunteering and why?

Shared data could also help answer these questions and lead to smarter decisions across the sector. As Gethyn put it:

“Maybe it’s time we talked more seriously about open data in volunteering and what it could make possible.”

5. Rise of the Digital Volunteer

This “bonus round” from Gethyn looked at the growing rise of digital and skilled volunteering. Moving beyond quick micro-tasks to harness professional expertise for good.

These volunteers often lead with their skills rather than a specific cause. As Gethyn put it, their “professional skills” fader is turned right up, and that opens up exciting new possibilities. They don’t need to live nearby or even know your charity. These volunteers are motivated by the chance to use what they know to make a difference.

He invited us to imagine charities as “gigs for good”, where small, time-limited digital projects tap into professional talent. Think of tasks like improving SEO, designing templates, revamping a website, or creating social media videos. The kind of digital wish-list items that could be done in under 10 hours by a skilled volunteer.

Platforms like Reach Volunteering are seeing growth here, especially since COVID. Professionals are looking for flexible, meaningful ways to contribute online.

Gethyn encouraged everyone to take a fresh look at their digital to-do list and see what could be turned into a short, contained project. Give volunteers a simple way to build skills, confidence, and capacity across the sector.


Key Takeaways for You

  • Digital is here to stay: the question isn’t if you go digital, but how.
  • Experience is everything: volunteers expect the same ease and care they get from any modern service.
  • Learn from outside the sector: marketing, UX, and data principles aren’t just for businesses; they work brilliantly in volunteer management too.
  • Start small, learn fast: test, and tweak. You’ll learn more by doing than by waiting for the ‘perfect’ system.

So, now’s the time for you to think about how you can take these emerging trends and apply them to your own work. Perhaps you’d like help with taking on the points raised in Gethyn’s session?

The Digital in Volunteering Community of Practice is a place for anyone involved in volunteering to come together, share ideas, access key resources, and join regular workshops on using digital in volunteering. Not to mention, it’s the only place you can access the Digital in Volunteering Toolkit! Best of all, it’s completely free. You can join now via this link.

If you want to contact Gethyn for further advice, you can find him at gethynwilliams.net

As always, you can find TeamKinetic via our links below:

Growing a Thriving Volunteer Culture: Lessons from Tobi Johnson and Ruth Leonard

What does volunteer management have in common with gardening? According to experts Tobi Johnson and Ruth Leonard, when it comes to creating a thriving volunteer culture, quite a lot!

In their session at our latest conference, they invited everyone to rethink how they nurture volunteers, drawing powerful parallels between cultivating healthy soil and building supportive environments where people can thrive.

Together, they explore how thoughtful planning, experimentation, and care can transform a volunteer programme into a living, self-sustaining ecosystem.

Planting the Right Seeds

Every garden begins with planting. For volunteer managers, that means thinking carefully about how you bring new people into your organisation. Just like seeds, each volunteer holds unique potential. With the right support at the right time, they can grow in unexpected and valuable directions.

Key takeaway: Recruitment isn’t only about filling gaps. It’s about creating the right conditions for volunteers to thrive in ways that support both their own motivations and your organisation’s mission.

Nurturing Growth with Care and Consistency

A healthy garden needs consistent watering and care. And so do your volunteers! Tobi and Ruth highlighted the importance of communication, recognition, and trust as the “nutrients” that sustain long-term engagement. Volunteers who feel valued and supported are far more likely to stay and contribute meaningfully.

Key takeaway: Build regular check-ins and feedback into your volunteer programme. Even simple recognition, like saying thank you and sharing achievements, keeps your volunteer culture resilient.

Embracing Experimentation

Not every plant grows where you expect it to. The same applies to volunteering. Given the space to experiment, volunteers often uncover strengths or skills they didn’t even know they had.

Key takeaway: Flexibility is powerful. Allow volunteers to try different roles or projects, and be open to evolving opportunities. This can bring fresh energy and reveal hidden talents.

Diversity Builds Strength

Just as biodiversity makes a garden more resilient, diversity enriches volunteer culture. Different perspectives, experiences, and skills create stronger, more adaptable teams.

Key takeaway: Actively nurture diversity and inclusivity. A broad mix of volunteers doesn’t just reflect your community, it strengthens your organisation’s ability to grow and respond to new challenges.

Protecting and Celebrating the Harvest

Gardeners know the importance of protecting their crops and celebrating the harvest. Volunteer managers should do the same. Protecting your culture means ensuring contributions remain meaningful and aligned with your purpose, while celebration reinforces a sense of shared achievement.

Key takeaway: Don’t only measure outputs, celebrate outcomes. Share stories, recognise milestones, and show volunteers the bigger picture they’re helping to create.


Final Thoughts

Tobi and Ruth’s session was a great reminder that volunteer management isn’t just a process, it’s something you nurture. With a bit of planning, care, creativity, and a focus on diversity, volunteer managers can grow a vibrant culture that keeps thriving year after year. Like a garden!

At TeamKinetic, we know how important your role is, and we’re here to give you the tools and support you need to grow your own flourishing ‘garden’ of volunteers.

Get in touch today

TeamTalk October 2025: Battling Storms!

Hello and welcome to TeamKinetic’s TeamTalk October newsletter in blog form! We hope Storm Amy hasn’t blown you all away, and you can settle down with a brew to give this a read!

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general.

We hope you find value in this TeamTalk, as always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

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