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The Diary of an Aspiring Head of Volunteering

We were very proud to sponsor the Aspiring Heads of Volunteering programme, developed by Dr Helen Timbrell and Charlotte Witteridge. As part of our sponsorship, we were able to offer one lucky recipient a free place on the programme.

Our winner was Pippa Vidal Davies, Volunteering Manager at Culture Leicestershire (Leicestershire County Council). She’s been kind enough to supply us with her reflections after each session, you can read her Aspiring Heads of Volunteering programme diary below…


Using a screen reader or just prefer plain text? You can read the text-only version of her reflections on the next page of this blog by clicking here.


Final Reflections Q&A
(Monday 5th October)

Pippa also joined us for a final reflections call where we asked her a few questions about the overall programme, here are the highlights from our chat…

How did the Aspiring Heads of Volunteering programme align with your expectations going in? Was there anything that surprised you from the experience?

Charlotte and Helen hold so much expertise themselves, so anything that’s got their name on it, you’d know that it’s going to be good. The thing is, I wasn’t expecting it to be as good!

The fact that there were fidget toys available on the table for you, or the fact that they had postcards when it’s very difficult to describe how you’re feeling, you could just go to a postcard. They’d just considered every single little aspect of the course, which made it really, really wonderful.

What was your single biggest “aha!” moment?

There’s been quite a few! I think the biggest “aha!” moment was just that investment in reflection. Reflection does not come to me easily.

My previous roles have always been very operational and hands on. I went from [being] a volunteer coordinator, to now managing a team of volunteer coordinators.

I do think my preconception of a role in a managerial position, in a leadership position, is that you need to be an expert in your field and be shown to be an expert throughout by doing things and holding all the knowledge. But that “aha!” moment, that reflection, that investment in yourself of going “actually, let me think about this before I go straight into doing”.

In what ways has the programme shifted your perspective of what it means to be a head of volunteering as opposed to a volunteer manager/coordinator?

One came quite early on in terms of the breadth of the head of volunteering role. It’s no longer head of volunteering by itself. You can be an expert within volunteering. But that’s not the only thing that has been expected of you. It’s ‘Head of Volunteering and Marketing’, ‘Head of Volunteering and People’, ‘Head of Volunteering Communities’.

So it’s making sure that, if it is something I want to explore in future, I need to focus on other skills away from volunteering. Or skills that I can transfer over to volunteering, rather than just become a subject expert within volunteering.

It’s just made me realise how much in my infancy I am. It’s not from lack of confidence in myself, it’s just appreciating that I’m at the very start of a leadership position and wanting to build up through there. It doesn’t feel unattainable. I just appreciate all the things that you need to accomplish before you are even confident to apply for a head of volunteering role.

A key part of being a head of volunteering is shifting from the daily operations to the strategic and strategic vision. What do you think you got out the programme that best equipped you to do that?

Quite a few actually, there were so many frameworks! They talked about T shaped leadership, so making sure that it’s both operational and strategic.

They also gave us a leadership reflection wheel, so you can score yourself in terms of the skills that you’ve got and then know which areas that you need to focus on yourself. And then I kind of merged two models together that were incredibly useful – a stakeholder map alongside their circle of influence.

It made me realise some of the areas that I was putting the most amount of resources in terms of time, in terms of attention and brain space, were areas that I couldn’t control or influence. And in terms of the stakeholder group, sat very low versus all of the stakeholders. So that was incredibly powerful.

How confident do you feel now about advocating for volunteering at an executive or board level?

Oh, well, actually really confident. That’s where I would have said I’ve seen the most improvement.

Previously, I might have shied away from difficult conversations with my line manager or from my senior leadership team. So it’s given me a lot of visibility within the senior leadership team and also within regional networks.

Did the programme change how you approach stakeholder management and cross departmental buy in? If so, how?

Yes. I did it alongside my line manager, so it was touched upon with the Johari Window Model. It basically acknowledges that people only know what you tell them. It’s making sure that you appreciate what information you’re keeping about yourself and what you’re open to share. It’s pushed me towards being more open and more vulnerable about what I require and what I need.

By being able to be quite self aware with my line manager and also having more confidence in being open and vulnerable with them in terms of who I am and what I need, I was able to do that stakeholder mapping alongside her. So that’s framed my mind my way of working much better.

And she’s also been made aware of, you know, there are a lot of pressures towards focusing on areas that I don’t have much control over. So “how can I best support Pippa to address that?”.

What’s the first change or new initiative you plan to implement in your current role based on what you’ve learned?

The action learning sets!

You can designate some time within a group of people whereby each of you presents a challenge. As a group you decide what challenge you want to focus on, and then the presenter has got the ability to expand on that challenge whilst the rest of the group ask open questions to allow that person who’s presenting to come to the solutions that best suit them.

I think it’s a mindset that I’m most excited about. The fact that you don’t go in into problem solving mode or advice mode, you’re actually empowering the person to come to the solution.

What do you anticipate being the biggest challenge in applying the learning to your organisation?

Historical workings. So being able to overcome the “Oh, but we’ve always done it this way”. The bureaucracy and red tape within council settings specifically, that means that things have been done a certain way for decades and being able to have that culture change shift without exhausting yourself.

Where do you feel you may still have some skills gaps? And what ongoing support/resources do you think you might want/need from the alumni programme to become a head of volunteering?

So, actually, the first session [on the AHOV Alumni Programme] that Helen and Charlotte announced, in terms of what to do if you’re supposed to be motivating people that you don’t directly manage. That is definitely an area that I was very excited when Helen and Charlotte announced that. Because I think that’s a challenge that particularly applies to myself. So it’ll be good to hear the tips and tricks with that.

How will you measure the success of the new strategies that you’re going to implement?

The development plan. That was one of the things that they encouraged us from day one, is being able to have a development plan for oneself. And I think I just need to hold myself accountable.

They also made us do an exercise around values. So the Values Institute in terms of what values we’ve got, and practical ways that I can continue staying true to my values, or reflecting on how my values are being met week-by-week. I think that that’s definitely another tool that I’ll be using.

Out of the way the programme was structured, what did you get the most out of?

I think the face-to-face of having the start and the finish allowed to build relationships that, if we didn’t have that face-to-face at the start, it might have been a little bit harder, especially with the icebreakers that we had.

I think the pre-coursework was really well chosen and one that would directly was relevant to what Helen and Charlotte were presenting on the day. All the case studies and the pre-work that they gave us, I would say. And the fact that they gave us time to do it was the best bit.

If you had to summarise the experience overall, what would be your closing statement about it?

So it’s that reminder to invest in yourself, in your learning, in the networks that you have. Well, that can be made available to you through being part of this. And just the reminder that. You need to put that time and that effort to realise who you are as a leader, who you want to be as a leader and what you need to put in place to make sure that that happens.

The next steps for me really are just that commitment to doing that, using the alumni programme as a way to be held accountable through it, and the development plan.

And just… anybody should do it- Everybody should do it!


Want to find out more about the Aspiring Heads of Volunteering™ Programme?

Applications for the 2027 programme are open from Oct 12 – Nov 6 – visit their website via this link to find out more information and apply.

You can also get in touch with Pippa to talk through anything she’s mentioned in more detail. You can find her on LinkedIn by clicking here.

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TeamTalk October 2026

Hello and welcome to TeamKinetic’s monthly Newsletter.

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general. So grab a brew and tuck into all the latest news.

We hope you find value in this TeamTalk. As always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk, and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

TeamTalk September 2026

Hello and welcome to TeamKinetic’s monthly Newsletter.

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general. So grab a brew and tuck into all the latest news.

We hope you find value in this TeamTalk. As always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk, and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

TeamTalk August 2026

Hello and welcome to TeamKinetic’s monthly Newsletter.

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general. So grab a brew and tuck into all the latest news.

We hope you find value in this TeamTalk. As always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk, and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

Let your Volunteers Find a Friend within TeamKinetic

In April, we released a fantastic new update to the TeamKinetic volunteer management system that included three features we’re really excited about: Flows, Multi-Location Opportunities, and volunteer Find a Friend.

We’ve already covered the first two in other content, now it’s time for us to shine a light on the feature that we think will really boost community amongst your volunteers…

What is ‘Find a Friend’ in TeamKinetic?

Find a Friend does what it says on the tin – it allows volunteers to see other volunteers who have signed up to an opportunity. And now you’re probably thinking: “Hold on, what if I don’t want to share those details? What if my volunteers don’t want to share their details?”

Well don’t worry! There are plenty of settings to restrict this in a way that works for you, whether you turn it off completely or limit what is seen, and your volunteers have to opt-in too. You can also toggle sharing in every individual opportunity, so its very flexible.

Ultimately, Find a Friend aims to boost your volunteering community and build stronger bonds between your volunteers.

What are the restrictions?

If you’re a Super Admin user, you can head on over to Settings – Options – Opportunities and scroll all the way to the bottom. There, you’ll see a set of options around this feature, and you can control it to fit your organisation.

A screenshot of the options within TeamKinetic settings that can alter the Volunteer Find a Friend feature.

You can choose:

  • whether it’s on at all and showing the volunteer photo and name
  • whether to enable messaging between volunteers
  • whether to share volunteers’ mobile numbers
  • when volunteers can see this information

Once the overall setting has been turned on, the usage is decided on an opportunity-by-opportunity basis. When creating an opportunity, you can choose whether it is switched on or off.

A screenshot of the options related to Volunteer Find a Friend seen while creating an opportunity within TeamKinetic.

By default, all volunteers are opted out of allowing their details to be shared. When a volunteer joins an opportunity that has this feature enabled, they’ll receive an email asking them to opt in.

Volunteers can update their choice at any time from their dashboard in the Notifications and Permissions section.

A screenshot of volunteer notification and permission settings within TeamKinetic, one of which alters whether they share their details for the Volunteer Find a Friend feature.

Why use Find a Friend?

Using this feature can encourage group volunteering and foster a greater sense of community amongst your volunteers.

Many people new to volunteering may want to volunteer alongside their friends to begin with. This enables them to find out which sessions their friends are on and book onto the same sessions.

Alternatively, a volunteer may make friends while volunteering for you and want to stay connected with these friends, continuing to volunteer alongside them.

We understand that not everyone will want to share data, and that some organisations will want to share more data than others. That’s why we’ve developed a variety of settings in relation to the Find a Friend feature.

However, if you think there’s still room for improvement, please let us know. This is a new feature after all, and we’re always looking for ways to keep developing TeamKinetic! You can send feedback directly to our development team via Support Tickets. Or you can send an email to any of the team, or pop into the live chat to let us know your thoughts.


We’re also hosting a masterclass all about the volunteer Find a Friend feature for all TeamKinetic users. You can book onto that now for free via Help & Support → Masterclasses & Training.

An image promoting the next TeamKinetic masterclass on the Volunteer Find a Friend feature. Taking place on Wednesday 5th August at 10am.


To find out more about other new features, you can check out our blog on Flows and Multiple Location Opportunities.

Find TeamKinetic on socials:

HVG Volunteer Leader of the Year Award 2026

We are delighted to announce that nominations are now open for the HVG Volunteer Leader of the Year Award, proudly supported by TeamKinetic.

Press release shared on behalf of the Heritage Volunteering Group.

The annual award celebrates the achievements of those who have made a difference and recognises innovative and outstanding examples of volunteering leadership and management within the heritage sector.

Last year’s winner, Michelle Armstrong at the Auckland Project, said on receiving the award:

“To be nominated was an award in itself, especially alongside such inspiring people from organisations across our community. Receiving Volunteer Leader of the Year 2025 was beyond expectation and truly humbling. I’m thrilled that not only my work, but that of all volunteer leads at The Auckland Project, was recognised.” 

Whether paid or unpaid, Volunteer Coordinator, Supervisor or Manager, if you know someone who has made a real difference to their volunteers, community or their organisation then we want to know about it. This year, the winner will receive a £100 gift card including an hour’s consultation with Rob Jackson Consulting Ltd and the runner-up will receive a £25 gift card.

The winner will be announced at our annual conference, Heritage Volunteering 2026: From Passion to Purpose, which is taking place online on 24-25 November. This year’s theme explores what effective volunteer engagement looks like today and how we deepen the impact volunteers make. It will feature a range of keynote speakers, workshops, and panel discussions. Tickets are on sale now at an early bird price of £30. 

Applications are welcome from all areas of the heritage sector. The nomination form can be downloaded from the home page at heritagevolunteeringgroup.org.uk and should be returned to heritagevolunteeringgroup@gmail.com by 31st August 2026.

For further information visit:

TeamTalk July 2026

Hello and welcome to TeamKinetic’s monthly Newsletter.

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general. So grab a brew and tuck into all the latest news.

We hope you find value in this TeamTalk. As always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk, and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

TeamTalk June 2026

Hello and welcome to TeamKinetic’s monthly Newsletter. In between keeping tabs on local elections and enjoying the end of the football season, we’ve still been busy at work on the system and in the wider sector. Not to mention… Happy Volunteers Week! We hope you’re recognising all your lovely volunteers this week!

This roundup is designed to keep you up-to-date with what’s going on at TeamKinetic, our partners, and across the third sector in general. So grab a brew and tuck into all the latest news.

We hope you find value in this TeamTalk. As always, we really appreciate feedback, so feel free to leave a comment, shoot over an email, or message via social media.

If you’d like to subscribe to the TeamTalk newsletter, please send an email over to me at alex@teamkinetic.co.uk, and we’ll get you on the list!

To read our roundup of stories we think you need to know about, click to go to the next page below, or choose a story from the list:

Moving Beyond a Transactional Relationship with Volunteers

In the world of volunteer management, saying “thank you” is more than just good manners; it is a fundamental strategic tool. Research shows that while volunteers are rooted in altruism, they have a deeply human need to feel seen and valued. In fact, the absence of recognition is often more noticeable than its presence; volunteers may not seek constant praise, but they certainly notice when their efforts are taken for granted.

Effective recognition is the “social currency” that fuels a healthy volunteer programme. By acknowledging a volunteer’s time and emotional labour, you move from a transactional relationship to a psychological contract based on mutual respect and shared purpose.

Crafting the Perfect Message: The “Ice Cream Sundae” Approach

To move beyond “cookie-cutter” feedback, we recommend thinking of your feedback structure like an ice cream sundae.

…We promise it makes sense:

  • The Scoop of Ice Cream – The Basic Thank You
    Start with a sincere “Thank you”.
  • A Squirt of Cream – Personalise It
    Use the volunteer’s name and acknowledge their specific effort. For example: “Marjorie, you were absolutely great today”.
  • Some Sprinkles – Tangible Impact
    Link their work to a specific outcome. Instead of a general “thanks for your help,” try: “You made such a difference to the Rivers Cleanup Team today by clearing that difficult stretch of the bank”.
  • The Cherry on Top – The Call to Action with Scarcity
    Make them feel indispensable. Add a sense of urgency or need: “Without you, we can’t achieve this. We really want you back with us next Tuesday”.

The Science of Recognition: Nudge Theory and Behavioural Economics

Why does this specific wording work? It leverages powerful principles from nudge theory and behavioural economics:

Dopamine Hits

Recognition triggers a dopamine release in the brain, creating a positive feedback loop that makes the volunteer want to repeat the behaviour.

Loss Aversion

By wording your message to say, “Without you, we can’t do this,” you tap into loss aversion (the psychological principle that people feel the pain of a loss more than the joy of a gain). If they don’t return, they aren’t just “not volunteering”; they are “losing” the chance to make a unique impact that only they can provide.

Reciprocity

When a manager provides immediate, high-quality recognition, it triggers the rule of reciprocity, making the volunteer more likely to want to give back by returning for another session.

Feedback Loops

The TeamKinetic Thumbs UP feature provides immediate recognition, which is far more effective at reinforcing behaviour than a distant annual awards ceremony. This “micro-recognition” builds daily morale and fosters a pervasive culture of appreciation.

Why Low-Level Recognition Matters

Investing in regular, low-level recognition, like a quick thumbs up, is a strategic investment in sustainability. Evidence from NCVO’s Time Well Spent research indicates a direct link between feeling recognised and being satisfied. Satisfaction is the primary driver of retention; while 90% of very satisfied volunteers say they are likely to continue, that number drops to just 26% for those who are dissatisfied.

For younger volunteers (aged 18-34), recognition is even more critical, yet they often report feeling the least recognised. By using digital tools to provide frequent, impact-led feedback, you can bridge this gap and build a stronger, more committed volunteer community.


Find TeamKinetic elsewhere:

Volunteers’ Week: Why “Thank You” Matters More Than You Think

Guest blog for Volunteers’ Week, written by Ruth Buchanan Leonard

Every year, Volunteers’ Week invites us to pause — to look up from the processes of delivery management and remember that volunteering is, at its heart, a human act. And that gift of humanity deserves to be acknowledged.

But thanking volunteers shouldn’t be a ritual we perform once a year. It’s in the ongoing practice of noticing and showing appreciation. A way of tending to the relationships that make volunteer involvement possible.

And like all relational work, it’s more complex — and more powerful — than it first appears.

As I’ve written elsewhere: “Everyone likes to be appreciated and recognised for what they’ve done. This doesn’t mean that people are consciously looking for thanks; rather, that it becomes noticed if it’s never given.” That, to me, is the essence of meaningful recognition. Volunteers don’t volunteer for thanks — but they do leave when they don’t feel seen.

It’s tempting to think that the more extravagant the reward, the more appreciated volunteers will feel. But research — and experience — tell us the opposite. Too much or too big a reward can make people uncomfortable, or even create competition where none is needed. And of course, when we’re thinking about how to show our thanks, we need to be aware of Inland Revenue implications: giving cash (other than for out-of-pocket expenses), vouchers or setting up the expectation of regular gifts can blur the legal boundary between volunteer and employee. So it’s worth considering how you want to show your appreciation without putting volunteers or organisations at risk.

A thank you is relational. A reward can be transactional. Volunteers give their time because what they do matters. When we respond on set occasions or with grand gestures, we risk changing the meaning of their contribution. It could imply that volunteering is being “paid”, just in a different currency.

What volunteers want is to know that what they did made a difference. Sometimes the most powerful thank you is a quiet word when they’ve finished their shift, a handwritten note, or a moment of eye contact that says, “I saw that, and it mattered.” Opportunities to be heard and be involved in building the future are also valuable ways of showing people they are recognised as being important. Small, regular appreciation builds trust and belonging far more effectively than any annual celebration – important and fun as these may be.

And recognition is never a one-size-fits-all approach. As well as individual differences, there may be expectations of what feels like recognition based on age or background. I had a recent conversation with a younger volunteer about how students love a tote bag, for example. Some people love a public thank you; others would rather the floor open up beneath them than be singled out. Your role is not to assume how people want to be thanked, but to notice, to ask, and to be ready to adapt your plans.

Volunteers stay where they feel welcomed, supported and appreciated. They leave when they feel invisible. Silence and not having contribution noticed, more than anything, turns people away.

So, this Volunteers’ Week, say thank you and celebrate what volunteering brings. Say it often. Say it genuinely. Say it in ways that respect the volunteer’s agency – and plan how to make this ‘thanks’ habitual. Because volunteering practice is built on relationships, reflection and responsiveness. Recognition is one of the simplest—and most powerful—ways to live those values.

If you want to reflect more on ways to thank volunteers and volunteer involvement more widely, this upcoming coaching programme from our friend Tobi Johnson may help. Learn more here: https://volpro.mykajabi.com/a/2148280246/zNVTAr8m 

As a special offer for TeamKinetic members, use code RUTH to get 15% off.

I’ll be offering complementary drop-in webinars throughout the course, so email me at ruth@teamkinetic.co.uk if you want to be involved. 

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