Managing event volunteers is no easy task, but they’re an essential piece of the puzzle that is creating a successful event. It helps that nowadays, we have a range of digital solutions that can speed up processes and cut down on stress.

With the UEFA Women’s EURO 2022 coming up – less than a month away – we’d like to take a look into large-scale events and what it takes to keep them running smoothly.

EURO 2022

Yes, we are officially less than one month away from the start of the EUROs! This year it’s taking place in England – something I am personally very excited about.

I’ve seen first-hand the impact these competitions have on the local area and country as a whole. Attending the 2017 EURO in The Netherlands and 2019 World Cup in France are experiences I won’t forget in a hurry!

Aside from what happens on the pitch, it’s also clear how much hard work goes into each tournament. This year is no different. It is estimated that around 1500 event volunteers will help out across the host cities. These cities range from up north in Manchester and Sheffield, to down south in Brighton and Southampton. So how did volunteers get involved?

How are event volunteers recruited?

From recruitment to rewarding, digital makes everything easier. EURO 2022 is no different. Their entire volunteer recruitment process was online. Running from September 2021 to April 2022, prospective volunteers applied online and were then interviewed via video chat. All successful applicants could then use the official volunteering portal to find out more about their roles.

Each host city’s team of volunteers will aid the influx of football fans. This is likely to include guiding them around the city centre, stadiums, Fan Zones, and transport hubs.

Around 50% of the volunteer roles will be focused on spectator services. This includes building the crowd atmosphere, helping people find their way around the stadiums, and answering any questions visitors might have.

Getting your event volunteers ready

I think we’ve established that volunteers are vital to the smooth running of any and every event. The level of training they receive is also vital. Volunteers could be meeting people who have never visited the local area before. Seeing a friendly face is likely to make all the difference to their experience.

This is why it’s important to provide suitable training to all volunteers. While some training requires face-to-face delivery, it doesn’t mean digital can’t be involved. Being able to track whether volunteers have completed training and what steps they have to take next saves time and effort.

For instance, EURO 2022 began training their volunteers in April. Their training includes material specific to the role they signed up for as well as the stadium or host city they will be working in.

Accreditation

Alongside training, accreditation passes are another key thing to prepare. Volunteers that have completed all the necessary requirements and are authorised to be at the venue(s) will be given passes.

With TeamKinetic, you can automatically create Accreditation Badges for specific events or single opportunities. We also have a version specifically created for events – AccessKinetic.

Keeping them updated

Communication is the foundation of good volunteer management. Whether you’re building relationships with your volunteers or keeping them up-to-date on what’s going on in the run up to an event.

Nowadays, all good volunteer management systems will allow you to send emails, SMS text messages, notifications, and share to social media.

Furthermore, the ability to use chat rooms (like in TeamKinetic!) is an added bonus. WhatsApp is a popular medium for instant communications, yet it has its risks. Aside from the big issues like data protection, instant messaging services open the door for unfiltered communications and the potential sharing of misinformation.

With opportunity-specific chat rooms, volunteers can communicate with one another and the opportunity provider. This means they can post questions, build relationships with the people they’ll be working alongside, and offer their peers support. All this is possible before, during and after the event.

Rewarding all that hard work

While volunteering at such a prestigious event is a reward all on its own, the people giving their time still deserve appreciation.

For example, all EURO 2022 event volunteers will receive a uniform to keep as a momento after the tournament is over. They’ll also undoubtedly receive post-event communications thanking them for their contributions.

Providing these momentos and setting up automated communications after the event is a great way to show your appreciation and possibly convince your volunteers to apply for your future events. Other ways you can show appreciation are through paying expenses and sending them a thank you card. However, the possibilities are endless, just check out this blog on how else you can reward your volunteers.

Adopting your own system

Interested in speeding up your volunteer registrations and reducing administrative burden? Look into adopting a volunteer management system. You can start with TeamKinetic. We’d be happy to take you through a demo of our system, just reach out via the live chat on our website or email me at alex@teamkinetic.co.uk.

We’ve worked on a range of events, both in and out the world of sport. For example, the Rugby League chose us to deliver their accreditation needs for the Super League Grand Final. Meanwhile, we’ve also been providing our services to the Liverpool FC Foundation for a few years now.

Want a dedicated team with the experience to match? Look no further, choose TeamKinetic.