We get to understand the Liverpool FC Foundation and what they do for the community and how TeamKinetic Volunteer software is allowing them to make a bigger impact around the city, through our interview with Katie Ellis and Dawn Georgeson

LFC Foundation

LFC Foundation

About the Liverpool FC Foundation

Liverpool Football Club has long served its local community and it has been a part of their history to support the people of Liverpool. More recently, in 2010 this commitment was furthered with the launch of the Liverpool FC Foundation, developed as a financially independent organisation.

The Liverpool FC Foundation’s mission!

“is to bring together the LFC family to create life-changing opportunities for children and young people.”

The Foundation is all about providing opportunities for children and young people. They run a number of projects throughout the week for different groups :

  • Girls and Women.
  • People with disabilities.
  • Disadvantaged communities.
  • Children and families.

It is a goal of the Foundation to provide activities that are fully inclusive. The Liverpool FC Foundation is also in partnership with a number of other organisations, like Liverpool School of Tropical Medicine (LSTM) and many others.

They work with partners to raise awareness and to tackle issues around the city. Volunteering for the Foundation allowed me to see first hand how inclusive and welcoming they are, as well as the impact they have had on younger people of Liverpool and beyond.

The Foundation has a strong team of community coaches and project leaders that deliver sessions to young people in the community working directly with schools, sports venues and youth organisations. Their six-step plan shows how they achieve these goals.

The impact Liverpool FC Foundation has made to the community

The foundation has made a significant impact on the community, aiming to offer all young people in Liverpool access to sport. Liverpool FC Foundation run over 100 tournaments each year, working with over 5,000 children. The charity also runs a number of projects such as Kicks, Primary stars, and Open Goals. Open goals is a new project which is aimed at engaging young people and families to take part in the regular physical activity.

Liverpool FC Foundation focuses on more than just sport. The organisation also run an employability program which aims at young people aged between 18-25. The project helps young people with CV building and interview skills to prepare them for the future. The impact of the project has helped people with their confidence, interaction skills, and preparation for work.

Fundraising is another way the foundation has made a difference to the community. Liverpool FC Foundation works to help those in need around the community, including their partnership programmes. The Foundation runs a variety of fundraising events such as:

  • VIP Gala Dinner with Jürgen Klopp.
  • LFC Supporters Club Fundraising Challenge.
  • Newly launched LFC Foundation lottery.

The Foundation looks at improving the life of the community and helping each other. The Foundation engages with over 21,000 people a year, which shows their impact as a foundation.

How Liverpool FC Foundation has benefited from using the TeamKinetic volunteer software

Having spoken to Dawn (Volunteer lead) and Katie (Project lead) it was important to get an understanding of what difficulties they previously had in terms of recruiting volunteers. As the Volunteer lead, Dawn has the responsibility of recruiting volunteers for the opportunities on their volunteer software website which is powered by TeamKinetic.

Katie, Dawn and I discussed how they have adjusted to using the TeamKinetic volunteer management software, and the benefits it has provided them and the Liverpool FC Foundation.

This is what they had to say…

Dawn: “We have gone from using a paper trail to now having something that is digitally quite far ahead of the game. It simplifies everything. From the minute someone registers, I get informed via email and they also get notified with immediate contact. Which I think is really important to volunteers as its making them feel valued”

Katie: ” I think the thing that is good, is when we discussed at the start how we were going to place the website, where people were going to find out about how to volunteer. We were able to share the foundation URL so that it was really easy to find. With a button on the Foundation website were volunteers could find it.”

Dawn: ” I think as well, even for someone who isn’t particularly good at IT, the volunteer software is very simple to follow. The forms are really easy to fill out and are pretty self-explanatory”

Katie: “Volunteers like to feel valued, so the incentive program and how we can track that on the TeamKinetic system is something we will be looking to do next. I think that will be very powerful, especially in a football club. To have incentives that link back to the reasons people volunteer and one of them is for the fans to feel closer to the club”

Dawn: “Yeah, also it isn’t just closed off to fans of the club, its people who just want to help the local community. That is quite clear in the opportunities we provide, showing that it’s not just about the club but the community in general”

Volunteer experience of using TeamKinetic’s volunteer software

I wanted to find out what the volunteers thought of the volunteer system as they are also an integral part of the Foundation’s development. I spoke with Rinchen who had gained a paid role as a digital analyst from his volunteering efforts. This is what he had to say about the volunteer software.

” Using the TeamKinetic volunteer system has been pretty easy. I have signed up to a few opportunities already using the website. It’s user-friendly and you’ve got all the options there. You’ve got all the opportunities allowing you to sign up to what you want and has a lovely map of where it is making it very easy to find. ”

Understanding our customers want and needs are at the heart of TeamKinetic. This allows the team to develop innovative ways to make our customers lives easier.  To find out more about TeamKinetic and our work and how we can help you recruit, deploy and retain more volunteers, please get in touch with our team.


Tickets are still available for our annual volunteer conference. The link for the ticket can be found HERE