As TeamKinetic makes it iOS application available to its customers and existing volunteers, we discuss the evidence that has driven this change and our hopes of making volunteering even more accessible.

The march of technology is relentless, and the pressure on organisations in sport and the 3rd sector to offer multi-channel and multi-platform solutions to better engage with their stakeholders continues to grow as they compete for attention against a sea of other content. These trends mean that making TeamKinetic available on mobile was essential.

mobile usage by country – Comscore

The data shows that the time spent on mobile has surpassed that spent on other web-enabled devices, and this trend is consistent in developed and developing economies. It is not a case of “if mobile is important?”, but to acknowledge its predominance in the decision-making process for future development.

Dominance of multi-platform applications

The evidence is clear; consumers now expect a multi-platform product that allows them to switch between the different versions of the platform, undertaking some tasks on their desktop and others on their phone or tablet. With other data suggesting these browsing choices are time of day dependent.

on-line device usage by time of day

When looking at how to engage with your audience, in our case volunteers. We have to accept these trends and offer a product that can cater to the desires and expectations of the user.

Using the mobile platform, both in its native application format and via the mobile browser, not only have we been able to increase the potential reach and time available to browse, we can also access additional functionality.

The use of GPS and geo-location services, open-auth protocols to make signing in and staying signed in easier and using the camera or address book are all examples of technologies that work particularly well on a phone to improve customer experience. Our founding belief at TeamKinetic is to always keep the volunteer and their experience central to our design philosophy, so the decision to create the app was easy to make.

This is our first step of many as a truly multi-platform company, no doubt we have plenty to learn if we want to recreate our desktop experience on a much smaller device, but working with our customers, that’s our ambition. The rewards for success for our customers, the Sports Clubs, charities and communities are potential too great to ignore.

We must constantly challenge ourselves to look at our organisations and consider how well we provide services and how accessible they are. We must push to deliver to stakeholders the experience they have come to expect.

TeamKinetic products will provide that level of service at a fraction of the cost of in-house development.  Please get in touch to see a demo of our system and how it might improve your stakeholder engagement, build your community and change your world.