Tag: Volunteer engagement Page 1 of 2

Empowering Volunteer Managers: The Digital in Volunteering Toolkit

On 5th December, we celebrated the launch of the Digital in Volunteering Toolkit, developed by TeamKinetic, Gethyn Williams, and the Association of Volunteer Managers (AVM).

This toolkit, designed with input from experts in volunteer management and technology, aims to help organisations navigate the ever-changing digital landscape with confidence.

You can download the Toolkit now, here.

Here’s a recap of the event and a look at what’s next for volunteer managers:


A Dynamic Panel

We kicked things off by discussing how to use technology in the most meaningful way. It’s not about jumping on the latest tech trends just because they’re shiny, but figuring out how digital tools can genuinely help tackle challenges.

This led to the idea of creating the toolkit – something that started as a small project but grew into a game-changer over the past year.

The online launch event gave us an excuse to bring together a fantastic panel of speakers to explore the opportunities and challenges of adopting digital tools in volunteer management.

Hosted by Ruth Leonard (AVM), the panel featured:

  • Chris Martin (TeamKinetic)
  • Alan Stevenson (Volunteer Scotland)
  • Maddy Desforges (NAVCA)

During the panel session, Maddy shared her struggle with CRMs. This probably hit home for a lot of people at the launch. It’s that classic problem of spending so much time putting data in, but being unable to pull out what you need when needed. Finding that sweet spot of efficiency and usability is still a work in progress for many of us. The Toolkit hopes to help you solve issues like that.

They also talked about the value of having ‘critical friends’. These are people who tell you when you’re off track and help you engage better with volunteers. It’s not just about having the right systems in place; it’s also about building relationships and keeping volunteers on the journey with you.


Exploring the Toolkit

After the panel, Gethyn Williams guided attendees through the toolkit’s contents. Packed with practical advice and insights, the toolkit is a resource to help organisations:

  • Assess their digital needs
  • Identify suitable tools and solutions
  • Overcome common barriers to adoption

If you’ve not yet accessed the toolkit, it’s available to download for free:

The toolkit is a way to make tackling volunteer challenges less daunting. Think of it as breaking down a huge task into bite-sized pieces. It will help organisations get started without feeling overwhelmed. It looks at digital adoption through three lenses: scale, efficiency, and experience. Whether it’s about reaching more people, streamlining internal processes, or creating a standout volunteer experience, the toolkit uses these principles to guide organisations.

Bonus: it can even help build a strong business case for your volunteer programs.

We wanted this toolkit to feel different. It’s based on the real-world challenges that volunteer managers face daily. The feedback and iterations over the past year have shaped it into something truly tailored for leaders on the front lines.


Introducing the Community of Practice

The launch event also marked the beginning of a new Community of Practice, designed to create a space for volunteer managers to collaborate, share, and advocate for the role of digital technology in volunteering. You can sign up for the community of practice when you download the toolkit.

What the Community Offers

  • Learning: Peer support and shared knowledge to navigate digital challenges
  • Influence: Mobilising collective voices to shape the market and contribute to national conversations
  • Access: Priority access to Parts 2 and 3 of the toolkit, as well as early notice of training opportunities

Hosted by AVM and supported by TeamKinetic and Gethyn Williams, this vendor-neutral Community of Practice is a unique opportunity to connect with like-minded professionals and drive positive change.


Looking Ahead

What’s next? More conversations!

Podcasting, blogs, and social media will play a big role in keeping the discussion alive, with experts and practitioners sharing insights on volunteering, tech, and everything in between.

As technology continues to evolve, the need for adaptable, innovative solutions in volunteer management has never been greater. The Digital in Volunteering Toolkit and the Community of Practice provide the resources and networks volunteer managers need to thrive in this dynamic environment.

We’re excited about the conversations and collaborations this initiative is going to spark. If you’re passionate about harnessing digital tools to enhance volunteering, we invite you to join us on this journey.

Download the toolkit now and stay tuned for updates and opportunities to engage with the Community of Practice. Together, we can shape the future of volunteer management.


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TeamTalk: Season 3, Episode 6 – Shruti Saujani

Welcome back to Season 3 of our TeamTalk Podcast! This season, we are talking to thought leaders, customers and stakeholders from the world of volunteer management as we dive deeper into the world of volunteering. This time around, we speak to Shruti Saujani.

TeamTalk with Shruti Saujani

Welcome back to TeamTalk with TeamKinetic, the podcast where hosts Chris Martin and Imo Greatbatch delve into the world of volunteer engagement, featuring stories and insights from those leading change.

In this episode, Chris and Imo are joined by Shruti Saujani, the FA’s Senior Lead for Equality, Diversity, and Inclusion, to discuss her inspiring journey and the powerful work she’s doing to drive inclusivity in sports.

Join us as we explore how sports can drive positive change and promote a sense of belonging for all.
You can listen to the episode in full below:

Empowering Change Through Inclusivity in Sports

Shruti Saujani’s journey in sports is one of resilience. Growing up with a love for cricket and football, she faced the challenges of a male-dominated industry and the feeling of marginalisation that often comes with it.

Her passion for change shines through as she shares her dedication to transforming the sports landscape, particularly for women and women of colour. Her commitment to inclusivity isn’t just personal; it’s about creating a future where everyone can see themselves represented. Listen to discover how Shruti breaks down barriers and champions women in sport.

Volunteering as a Catalyst for Change

Shruti reflects on the role of volunteering, both as a means of personal growth and as a way to bring communities together. Her involvement with the Dream Big Desi Women project highlights the importance of fostering inclusive spaces. Teh project welcomes diverse participants and pushes beyond traditional barriers. In 2022, the Dream Big Desi Women campaign celebrated getting over 2,000 South Asian women involved in volunteering in cricket. You can find out more about the project here.

Driving Inclusivity Across Sports Organizations

Shruti, Chris, and Imo discussed the broader implications of diversity within sports organisations. She highlighted the need for fresh perspectives and youth engagement to keep the industry relevant and inclusive. Her experience creating safe networking spaces – particularly for South Asian women in sports – demonstrates the value of building supportive environments that go beyond sports, addressing mental health and shared experiences.

Looking to the Future

Towards the end of the episode, Shruti shares her vision for an inclusive future. She hopes sports can act as a platform for empowerment and meaningful societal change. Her insights on navigating power dynamics with vulnerability and courage provide a hopeful roadmap for a more inclusive and equitable world.

Huge thanks to Shruti for coming onto the pod. That wraps up season three. Thank you to everyone who has taken the time to listen. Whether you’ve tuned in for one episode or all 17 of them!


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Getting into deep conversations with LEGO Serious Play

At the recent TeamKinetic Conference, we were treated to an engaging session led by Katherine Perrin, a freelancer with a rich background in charity management and social impact consultancy. Katherine’s passion for bringing fresh approaches to group dynamics and conversations made her session stand out, with a spotlight on the unique facilitation method known as LEGO Serious Play.

You can catch the session below:

Let’s take a closer look at how Katherine used creativity and play to unlock deeper insights in her workshop and how this approach can transform how we communicate and collaborate.

Meet Katherine Perrin

With nearly 15 years of experience in charity management, Katherine’s career has included a range of roles. From working on corporate projects to leading volunteer management and senior roles.

Her passion revolves around helping people and organisations have better, more meaningful conversations that lead to real impact. Katherine’s certification in LEGO Serious Play perfectly complements her wider work. She’s also an Action Learning Set lead, mentor, and certified coach. All these roles focus on supporting those working in the social good space to achieve their best results.

Wait, what is LEGO Serious Play?

For those unfamiliar with it, LEGO Serious Play is a facilitation technique. It uses LEGO bricks to help people express ideas, thoughts, and emotions through building. It’s not just playing with toys. The method encourages participants to use metaphors and storytelling as they build models. This offers a different, often deeper, way to communicate.

LEGO Serious Play


By engaging both hands and mind, LEGO Serious Play unlocks creative potential and makes it easier for participants to share their thoughts. Even thoughts that might be difficult to articulate verbally. The method is used in a variety of situations. From business strategy meetings to team-building workshops, and even problem-solving sessions. It’s all about breaking down barriers and enhancing engagement, and Katherine brought this concept to life during her session.

Using metaphor to open up

The session kicked off with an interactive exercise that got everyone thinking outside the box.

It’s sheep #4, isn’t it?


It was playful, but it also illustrated how using metaphors can encourage creativity and draw out more personal, thoughtful responses.

Katherine’s goal was to show how using simple, playful prompts can help people open up and engage more fully. And it worked. Attendees immediately connected with the exercise, sharing insights that went far beyond the typical “How are you?” responses.

Thinking deeper with LEGO blocks

What was clear throughout the session was Katherine’s enthusiasm for bringing fun into the workplace. But this doesn’t come at the expense of productivity – rather, it enhances it. By using facilitation methods like LEGO Serious Play, people may feel more comfortable expressing themselves and collaborating effectively.

Though LEGO Serious Play, is usually an in-person experience, Katherine expertly adapted it to the virtual setting. Allowing all attendees to participate from home with their own LEGO bricks.

She asked participants to build something that represented their answer to the question:

What strength do you bring to the team and why, and what’s your area for improvement?

There were some really great builds shown but unfortunately, these aren’t reflected in the recording, so if you did build something and take a picture, please send it our way!

Ovrall, Katherine emphasised the genuine, unforced joy that LEGO Serious Play can bring into professional spaces. While her session at the conference was on the lighter side, she explained that the method can easily adapt to tackle more serious topics, making it an incredibly versatile tool.

For Katherine, it’s all about choosing the right tools and metaphors to create a welcoming vibe and a comfortable atmosphere, no matter the focus of the session.

Final Thoughts

Katherine Perrin’s session at the TeamKinetic Conference showcased just how powerful innovative facilitation methods can be. By blending creativity with strategic communication, she demonstrated how tools like LEGO Serious Play can change the way we interact with one another in group settings.

It’s a reminder that bringing a little play into serious processes isn’t a bad thing! It can lead to more meaningful and impactful conversations, ultimately helping teams work better together.

Now, before we close off, we have to ask. Which sheep are you?


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Advancing volunteering in complex organisational systems

Insights from Dr Helen Timbrell

In a world where volunteering is becoming increasingly crucial to organisational success, mastering the art of volunteer management is more important than ever. In our recent conference, we invited Helen Timbrell to come and explore this fascinating topic with our attendees. You can catch the session below:

Advancing volunteering in complex organisational systems with Helen Timbrell


A leading consultant, researcher, and coach in strategic volunteer development, Helen has extensive experience working with organisations like Citizens Advice and the National Trust. She offers a unique perspective on how organisations can harness the transformative power of volunteers to drive systemic growth and cultural change.

Being a volunteer manager is like being… Taylor Swift?

Believe it or not, Helen Timbrell drew a brilliant parallel between Taylor Swift’s relentless tour schedule and the role of volunteer managers. Just like Swift, volunteer managers are expected to keep showing up, night after night, no matter what challenges they’ve faced before. Helen pointed out that the job can feel endless and exhausting, with constant expectations from others.

Taylor Swift "Look what you made me do"

She noted that being a volunteer manager, like being a solo performer, can feel quite exposing, even if you have a team behind you. You’re often the one in the spotlight, carrying the weight of responsibility. But, when done well, both are great at building a sense of community and recognising the contributions of those around them.

Helen also compared the criticism faced by both Taylor Swift and volunteer managers, often unrelated to the real issues at hand.

The Limits of Responsibility

Volunteer managers, she explained, are often asked to solve problems that aren’t actually about volunteering. She gave the example of an organisation worried that increasing the number of volunteers might make staff feel undervalued. While this was framed as a volunteering issue, Helen pointed out that the real problem lay in organisational culture and staff recognition.

“Problems” that “show up” in volunteering are often not about volunteering or caused by volunteering. However, leaders of volunteers recruitment are often asked to “solve” those problems.

Similarly, she discussed how the lack of diversity in volunteer teams is often seen as the responsibility of volunteer managers. In reality, it’s tied to broader issues around equality, diversity, and inclusion (EDI) within the organisation. Helen stressed that these are systemic challenges that can’t be tackled by volunteer leaders alone.

Focusing on the Right Priorities

Do you find yourself getting drawn into surface-level, tactical tasks that can divert attention from more significant, long-term strategic work? Often, volunteer managers are asked to address highly visible issues that seem urgent but don’t lead to sustainable change. Helen encouraged everyone to step back and consider where their time and energy would have the most meaningful impact. Don’t get sidetracked by problems that don’t require your direct involvement.

Advancing volunteering in complex organisational systems

Recognising the Bigger Picture

Helen encouraged us to think of ourselves not just as volunteer managers, but as organisational development specialists. Using the metaphor of a “telescope”, she described how your perspective should be shifted. Instead of narrowly focusing on volunteering, take a broader look at how the entire organisation’s culture impacts volunteering. By doing this, you can influence positive change on a larger scale.

Advancing volunteering in complex organisational systems

Helen also introduced the concept of “less sponge, more mirror”. A handy way to say that you shouldn’t absorb all the problems yourself. Instead, reflect them back to the organisation and involve others in finding solutions.

Protecting your Health and Well-being

The pressures of volunteer management can be overwhelming. It’s easy to take on too much, especially when faced with high expectations and limited resources. Helen shared her experience of feeling personally responsible for solving organisational challenges during her time at the National Trust. She emphasised that it’s crucial to set boundaries and recognise what’s within your control.

So what next?

Helen’s session was a call to rethink the way volunteer managers approach challenges. Shift your focus from tactical fixes to strategic influence. Build partnerships across organisations, and recognise your limits. Protect your own well-being while also creating more sustainable, impactful change.

It was an inspiring reminder that while volunteer management is tough, you don’t have to tackle it all alone. You can lead by fostering collaboration and focusing on what really matters.

We encourage you all to explore the additional resources provided below and think about how they can help you in your career. By embracing these insights and strategies, you can rethink your approach to volunteer management, ensuring a thriving and impactful volunteer programme.

Useful resources

Advancing volunteering in complex organisational systems with Dr Helen Timbrell at the TeamKinetic Conference 2024

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TeamTalk: Season 3, Episode 5 – Alan Stevenson

Welcome back to Season 3 of our TeamTalk Podcast! This season, we are talking to thought leaders, customers and stakeholders from the world of volunteer management as we dive deeper into the world of volunteering.


In this TeamTalk episode, Alan Stevenson (CEO of Volunteer Scotland) joins us to share his extraordinary career journey and the significance of volunteering in today’s world.

From engineering and international marketing to founding a social media consultancy and ultimately leading Volunteers Scotland, Alan’s story is a testament to the power of saying “yes” to new opportunities. He dives into finding purpose in work and the profound satisfaction that comes from making a difference in people’s lives.

Listen now:

Alan’s Journey

He started his career as a mechanical and electrical engineer on oil rigs and in refineries. Later, he earned a master’s degree in international marketing, leading him into technology and business strategy.

In the early 2000s, Alan co-founded one of Scotland’s first social media consultancies, which eventually brought him to Volunteer Scotland. Initially a consultant, he shaped their digital strategy and brand, taking on roles such as Digital Director and IT Manager before becoming CEO.

Initially a consultant, he shaped their digital strategy and brand, taking on roles such as Digital Director and IT Manager before becoming CEO.

Alan has been instrumental in developing the Volunteer Action Plan, a strategy involving over 130 stakeholders to enhance engagement, influence policies, and create inclusive volunteering spaces. Under his leadership, Volunteer Scotland has successfully navigated government funding and strategic collaborations.

Alan’s career journey, from engineering to volunteer leadership, highlights his commitment to purpose-driven work and community engagement.

Purpose, Impact, and the Future of Volunteer Scotland

In this episode, Chris, Imo and Alan explore the transformative initiatives and strategic shifts within Volunteer Scotland, especially post-COVID-19, including the Volunteer Action Plan.

Alan explains the collaborative process that brought together over 130 stakeholders to shape actionable goals aimed at enhancing lifelong engagement, influencing policies, recognising contributions, and creating inclusive spaces for volunteering. Managing diverse working groups and the importance of co-creation and adaptability in driving these efforts are key themes.

In a broader discussion, they tackled the complex relationship between government funding and the social and economic impacts of volunteering in Scotland. Alan emphasised the need for flexible, inclusive approaches that encourage community participation without becoming overly formalized.

They also reflect on the importance of centralised services like the Volunteer Scotland website and the necessity of protecting the infrastructure supporting volunteering initiatives. Alan’s personal insights shed light on the integral role of volunteering in society and the ongoing efforts to nurture this invaluable resource.

Listen Now

Listen now to a conversation that not only provides inspiration, but delivers practical insights into the world of social impact and professional coaching.

Catch the episode on Spotify now.


Enjoyed this episode? Why not listen to more TeamTalk? You can find more episodes including chats with Rob Jackson, AVM and Sport England wherever you get your podcasts.

If you have any topic or guest requests let us know!

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Have you enjoyed using TeamKinetic? If you could leave us a review on Capterra, we’d really appreciate it! We’ll even send you a little thank you.

TeamTalk: Season 3, Episode 4 – Katherine Perrin

Welcome back to Season 3 of our TeamTalk Podcast! This season, we are talking to thought leaders, customers and stakeholders from the world of volunteer management as we dive deeper into the world of volunteering.


In this TeamTalk episode, we were joined by Katherine Perrin. Katherine is a Social Impact Consultant specialising in LEGO®SeriousPlay® – a unique, tactile way of exploring topics. The method encourages people to use metaphor – using the LEGO bricks to build models that represent their thoughts and ideas.

Katherine’s Journey

How do you transform a career from local government service to making a significant impact in the voluntary sector? Katherine Perrin, our guest for episode four, shares her “squiggly path” career journey. From working in local government to becoming a certified coach, facilitator, and freelance social impact consultant.

Katherine recalls her experiences at a council for voluntary service and a hospice, revealing the profound personal growth and life-changing insights gained from these roles. Discover how she navigated the bold transition to self-employment, balancing purpose and passion while overcoming challenges.

Katherine also dives into her experience balancing a fulfilling career and personal life within the voluntary sector. We discuss the practicalities of maintaining a work-life balance in a field driven by passion, the struggle against imposter syndrome, and the importance of recognising your own value.

Katherine sheds light on the appeal of self-employment, from the flexibility it offers to the opportunities for collaboration with multiple organisations. In addition, she explains what it truly means to be a coach and facilitator in today’s ever-evolving job landscape as well as the satisfaction derived from witnessing client growth.

In the episode, we unravel the complexities of measuring social impact and how innovative methodologies, like LEGO Serious Play, are transforming discussions and problem-solving sessions.

Katherine highlights the importance of transparent social impact measurement and the challenges faced by organisations in this space. We also touch on the pressing issues of funding and sustainability within the voluntary sector, emphasising the necessity for long-term, trust-based funding relationships.

Listen Now

Listen now to a conversation that not only provides inspiration, but delivers practical insights into the world of social impact and professional coaching.

Catch the episode on Spotify and all other podcast streaming platforms:


Enjoyed this episode? Why not listen to more TeamTalk? You can find more episodes including chats with Rob Jackson, AVM and Sport England wherever you get your podcasts.

If you have any topic or guest requests let us know!

You can find TeamKinetic on social media:

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Have you enjoyed using TeamKinetic? If you could leave us a review on Capterra, we’d really appreciate it! We’ll even send you a little thank you.

TeamKinetic 2024 Conference

The TeamKinetic Conference will take place on Wednesday the 25th September. We’ll be bringing together voices from across the third sector to discuss the latest hot topics from the world of volunteer management. You can get tickets now for just £10!

We have a great lineup of speakers for you, just click any name to find out more!

Dr Helen Timbrell: People and Organisational Development Consultant

Katherine Perrin: Social Impact Consultant

Liverpool City Region Panel

Janet Lewis-Jones: Investing in Volunteers Assessor

Claire Feeney: Senior Web Analyst at EMCode

Gethyn Williams: Non-Profit Development

The Agenda

(Subject to change)


Speakers

Dr Helen Timbrell

People and Organisational Development Consultant

The challenges we experience when looking to grow and develop volunteering within organisations are rarely “just” about volunteering, and yet often colleagues and leaders look to us as volunteering teams to “solve” these wider problems. In this session, Helen will reflect on her experience working in and consulting with organisations, and explore how we might get better at identifying and working through the wider system issues that might get in our way. Helen will advocate for volunteering leaders to take an organisational development perspective to their work and share some of the advantages of doing so.

Helen is a consultant, researcher and coach with a specialisation in strategic volunteering development and supporting volunteering leaders. Clients include Citizens Advice, Cats Protection, Scouts Association, Dogs Trust and SSAFA. Helen previously held the roles of Director of People and Organisational Development at Samaritans and Versus Arthritis. Prior to this, she was Director of Volunteering and Participation at the National Trust.

Helen’s PhD explored geographical variations in volunteering. In 2020 she published “What the bloody hell are you doing here?” research exploring the experiences of Black, Asian and Minority Ethnic volunteers in four organisations. She has an MBA, is a chartered member of the CIPD and holds an MSc in Coaching and Behavioural Change.

Find out more on Helen’s website and connect with her on LinkedIn.


Katherine Perrin

Social Impact Consultant


LEGO®SeriousPlay® is a unique, tactile way of exploring topics. The method encourages people to use metaphor – using the LEGO® bricks to build models that represent their thoughts and ideas. Highly accessible, democratic and gently playful, it’s a surprisingly powerful way to facilitate deep conversations and gain new insights on key issues. Its flexibility is one of its greatest strengths – you can use it for team-building and personal exploration, through to vision and values, strategy and impact.

Katherine brings nearly 15 years of charity management experience across corporate projects and operational/senior management roles (including volunteer management). She has a passion for supporting individuals and organisations to have better conversations and deliver greater impact. Her certification in the LEGO®SeriousPlay® method is the perfect complement to her wider work in facilitation, as well as being an Action Learning Set lead, mentor and certified coach in the for-social-good space.

Visit Katherine’s website, and connect with her on LinkedIn.

You can also listen to the podcast episode we recorded with her here!


Liverpool City Region Panel


Chris will host an exciting panel discussion with various key figures from our partnership across the Liverpool City Region. Claire Redford-Kerr and Lauren Jones will join us to discuss the impact of technology in enhancing collaboration between volunteer centres across Liverpool. 

The Liverpool City Region Volunteering Orbit, powered by TeamKinetic, is a central place to showcase voluntary opportunities across the LCR, managed by the Volunteer Centres across Halton & St Helens, Knowsley, Liverpool, Sefton and Wirral.

Lauren Jones

Lauren serves as the Volunteer Centre Coordinator at Volunteer Centre Sefton (VCS). The Centre plays a crucial role in supporting the sector with all aspects of volunteering and collaborates closely with partners and other CVS organisations across the Liverpool City Region to promote and sustain volunteering in the area.

With over twelve years of professional experience in the sector, primarily as a Volunteer Coordinator, Lauren has been in her current role for two years. She is passionate about assisting organisations with volunteer infrastructure and is dedicated to continually enhancing the Centre’s offerings. On a personal level, Lauren has been involved in various forms of volunteering and fundraising since childhood. She currently volunteers with her Miniature Shetland therapy pony, Squirrel.

Claire Redford-Kerr

Claire is the Place-based Lead for Halton at Halton & St Helens Voluntary and Community Action. She leads on volunteering across the organisation, providing guidance and support to staff involved in place-based project delivery. Claire plays a key role in shaping local priorities by serving on strategic boards, partnerships, and networks within the Halton area.


Janet Lewis-Jones

Investing in Volunteers Assessor


Janet’s session will explore the importance of enhancing volunteers’ experiences through good practice. It will look at everything, from recruitment to exit, using the Investing in Volunteers framework and accreditation journey.

Investing in Volunteers (IiV) is the quality standard for all volunteer-involving organisations. It aims to improve the quality of the volunteering experience and to ensure organisations acknowledge the contribution made by volunteers. 

IiV is a development tool that uses a quality framework to demonstrate best practice in volunteer involvement and management. The process will support you and your organisation with the development of your volunteer programme and highlight the effectiveness of your work with volunteers. 

Details of how you can go through the accredited journey as well as information on the benefits of achieving IiV status can be found at Home – Investing in Volunteers

Janet Lewis-Jones has extensive experience in the criminal justice sector and with non-profit organisations. She worked briefly as a psychologist in the prison service before spending nearly two decades with a national charity, where she became the National Director of Operations, managing contracts worth over £12 million, 450 staff, and 2000 volunteers. 

Since becoming a freelancer in 2004, Janet has advised and assessed various quality standards for not-for-profit organisations. She is a Registered Assessor for the matrix Standard, an Assessor and Lead Assessor for the Investing in Volunteers Standard, and has worked with the Volunteer Centre Quality Assurance (VCQA) and UK Community Foundations (UKCF) quality standards. Janet also holds an SFEDI-accredited Level 5 Certificate in assessment processes and practices.


Claire Feeney

Senior Web Analyst at EM Code


Claire will present an introductory session on Google Analytics 4 (GA4), focusing on how organisations and charities can leverage GA4 to gain deeper insights into volunteer engagement, identify popular content, and collect actionable data. This session is designed to equip volunteer managers with the knowledge needed to enhance their strategies and improve their overall volunteer management through insight leveraged from GA4.

Addressing the current challenges facing the third sector, including declining donations and volunteer numbers, Claire will help audiences to understand how GA4 can be used to gather critical data that can inform recruitment and engagement efforts.

Find out more about EMCode.


Gethyn Williams

Non-Profit Development


TeamKinetic’s new Digital in Volunteering Toolkit, developed with AVM members, is about to be launched. In this session, you’ll get an advanced look at its content and structure, as well as an overview of the key insights and points of learning for Volunteer Managers gained through its production. The purpose of the toolkit is to help Volunteer Managers adopt the digital tools and approaches that will best serve their needs, supporting a ‘growth mindset’ powered by digital innovation.

Gethyn provides strategic and operational support services to charities and non-profit organisations, helping them tackle challenges in order to grow and thrive. He has twenty years experience across the UK non-profit sector. 

Find out more about Gethyn on his website, and connect with him on LinkedIn.



Stay tuned for more information regarding our speakers and agenda! But in the meantime..

You can find TeamKinetic on social media and listen to our podcast:

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Have you enjoyed using TeamKinetic? If you could leave us a review on Capterra, we’d really appreciate it! We’ll even send you a little thank you.

TeamTalk: Season 3, Episode 3 – Rosie Wylie

Welcome back to Season 3 of our TeamTalk Podcast! This season, we are talking to thought leaders, customers and stakeholders from the world of volunteer management as we dive deeper into the world of volunteering.


In this TeamTalk episode, we were joined by Rosie Wylie. Rosie serves as the National Volunteering and Community Development Manager at Historic Environment Scotland and is a Trustee for Volunteer Scotland. She is also an independent assessor for the UK-wide Investing in Volunteers quality assurance award and Vice Chair of the Make Your Mark in Volunteering Campaign Group.

At Historic Environment Scotland, Rosie oversees the national volunteer programme and provides volunteer development support for the heritage sector. Her expertise includes community engagement and development, national engagement programme design, collaborative project delivery, and the organisation of digital and hybrid events and conferences.

Rosie’s Journey

In this episode, Rosie Wylie shares her journey into volunteering, which began at 18 when a six-month trip to Australia turned into a five-year stay. This period of her life boosted her confidence and helped her discover the importance of volunteering.

Returning to Scotland, Rosie continued exploring various career paths through volunteering, highlighting the importance of supportive volunteer coordinators in shaping volunteer experiences and career guidance.

Chris, Imo and Rosie discuss the many challenges faced by volunteer coordinators. The episode also focuses on the “Make Your Mark” campaign, aimed at increasing volunteer diversity in Scotland’s heritage sector. The campaign’s goals include upskilling volunteer managers, developing inclusion tools, and fostering community engagement.

Looking ahead, Rosie highlights the growing demand for workshops and the need for cross-sector knowledge sharing and alignment with the Volunteer Scotland action plan. Key challenges include connecting with volunteers, understanding their expectations, and addressing participation barriers. Collaboration and relationship-building are essential for providing excellent volunteer experiences and adapting to post-pandemic expectations, with ongoing efforts to sustain and grow the “Make Your Mark” initiative and achieve accreditation through Investing in Volunteers.

Listen Now

Listen now on Spotify and all other podcast streaming platforms:


Enjoyed this episode? Why not listen to more TeamTalk? You can find more episodes including chats with Rob Jackson, AVM and Sport England wherever you get your podcasts.

If you have any topic or guest requests let us know!

You can find TeamKinetic on social media:

Twitter       Facebook       LinkedIn       YouTube       Instagram       Podcast

 

Have you enjoyed using TeamKinetic? If you could leave us a review on Capterra, we’d really appreciate it! We’ll even send you a little thank you.

Tobi Johnson, Volunteer Engagement Extraordinaire

Earlier this month, we helped facilitate an event that brought Tobi Johnson to the UK. 

Now, if you don’t know who Tobi Johnson is, you should get to know. Especially if you work with volunteers. 

Tobi is an internationally sought-after expert, consultant, and master trainer in volunteer management and engagement. She is known for her modern thought leadership, highly practical evidence-based strategies, and innovative, “big hat” thinking around engaging, supporting, and acknowledging the work of volunteers. 

Tobi’s work has resulted in the development of Tobi Johnson & Associates, a consulting firm, and VolunteerPro, an online training and networking community for volunteer managers. They can offer some amazing resources to anyone working with volunteers so be sure to check them out!

The Event

‘Beyond The Big Help Out: How to Recruit Your Volunteer Dream Team with a Solid Plan for Action’

We were so excited to sponsor this event, hosted by AVM. We were even happier when it turned out that Manchester Metropolitan University were supporting it, meaning we didn’t have to travel very far! 


During the workshop, Tobi challenged pre-existing ideas of what a good volunteer strategy looks like. Building an environment that gives volunteers a sense of connection and community while providing clarity, respite and equity is vital. If someone can find trust, meaning and purpose in the work they’re doing, they are likely to stay engaged and volunteer for longer.


Thanks to Tobi, all attendees were able to create volunteer personas to help reshape the way they create and advertise volunteering opportunities. These personas were based on psychographic information rather than demographics.


Of course, the demographics matter, but volunteering is all about emotional motivations. Finding out why your volunteers do it helps you create opportunities that will be fulfilling for them – you’re giving them a sense of trust, meaning and purpose.

Based on this, Tobi helped everyone build better core messaging, focusing on what’s in it for the volunteers and what the effect of their actions will be. This involved building a 6-step formula to build messaging that engages and compels audiences to take action.


Need help with your volunteer management?

Now, we can’t give away all of Tobi’s tips! But we hope this taster is enough for you to go and find out more about what Tobi can offer to help you boost your volunteer management. However, we also have a few tips of our own to offer, see our blogs below for more:

Review and Refresh your Volunteer Management

A Fresh Look at Digital in Volunteer Management

Inclusivity is a Necessity: Enabling Volunteers with Disabilities

How You Can Measure Volunteer Impact

Prioritising Volunteer Feedback

And where can I find Tobi?

If you’re looking to modernise and transform your approach to volunteer engagement, Tobi can help.

All the important links:

Website: Tobi Johnson & Associates

The Volunteer Nation Podcast

LinkedIn | Twitter

Email: wecare@volpro.net

2024 Volunteer Management Progress Report

This event was Tobi’s first visit to the UK, but judging by the feedback we got at the event, we’re all hoping it won’t be her last!

TeamTalk: Season 3, Episode 2 – Ian Braid

Welcome back to Season 3 of our TeamTalk Podcast! This season, we are talking to thought leaders, customers and stakeholders from the world of volunteer management as we dive deeper into the world of volunteering.

In this TeamTalk episode, we were joined by Ian Braid. Ian is an exciting guest with plenty of stories to tell from his time in the industry. We could have probably done a whole season with him!

Chris Martin, Imo Greatbatch, and Ian Braid on TeamTalk


He is currently the founder of DOCIAsport – an award-winning business that supports ‘the people who look after the people’. DOCIA stands for ‘Duty Of Care In Action’ and it’s something that may have been overlooked in the past, but Ian and his team are doing incredible work across the sport sector now.

Listen Now

Join Chris, Imo and Ian as they discuss Ian’s volunteer work and his career. He also discusses his mental health journey, an incredibly important and insightful conversation. One that could have gone on for much longer. We appreciate Ian being so open with us and highlighting this issue in the sector.

Listen now on Spotify and all other podcast streaming platforms:

More about Ian

Ian consistently tackles the stigma of mental health in sport through his work at DOCIAsport.

He is a member of Mental Health First Aid England, Chartered Institute for the Management of Sport and Physical Activity, Professional Body of Sports Leadership and UK Coaching, a member of the UK Coaching – as Coaching Advisory Panel, and Chair UK Coaching Duty to Care Committee.

His past work includes roles as Major Events Director of the British Triathlon Federation and CEO of the British Athletes Commission (BAC) – the union for Olympic and Paralympic athletes.

Read Ian’s blog on this episode here: Volunteering in sport – the essential but diminishing ingredient


Enjoyed this episode? Why not listen to more TeamTalk? You can find more episodes including chats with Rob Jackson, AVM and Sport England wherever you get your podcasts.

If you have any topic or guest requests let us know!

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