Author: Alex Evans

Many roles go unfilled… why is that? Do volunteer managers need to have a deeper understanding of volunteer demographics? Can we continue to assume that empty roles will fill up because they’re helping a good cause?

Unfilled volunteering roles

Having a good understanding of your volunteers and the roles you offer is key. Unfilled roles can have a negative impact on your volunteer management and make it difficult for tasks to be carried out.

Volunteers want to volunteer! Don’t make it difficult for them.

In many cases, unfilled roles occur when the role is just not appealing to the volunteer. This issue usually begins with how you describe the role and the commitment levels that come with it.

Roles need to be attractive to the volunteer; with a detailed description of what is required of them and positive outcomes of the role. Many organisations we work with do this well and provide quality volunteer experiences that lead to higher retention levels! 

All volunteer managers need to prioritise roles that are crucial to the organisation because they involve tasks that drive long-term goals to be met. By prioritizing the most important roles it allows you to focus the energy and time on the areas that are most likely to have a greater impact on the organisation and its development.

Knowing your volunteer capacity and demographic

The one-size-fits-all is approach has long past its expiration date. Knowing who volunteers for you is crucial for developing relationships, providing opportunities and understanding who to target when recruiting volunteers. Volunteer trends are always changing and adapting, with volunteers being much more diverse. Here are some demographics to consider :

Age

The idea that only older people volunteer is diminishing. Today students in higher education regularly volunteer and are part of the most likely groups to volunteer. Different age groups will have a variety of skills they can utilise in their volunteer work.

Gender

The gender gap has become almost even with more men getting involved in volunteering than ever before. Women consistently volunteer in all areas, whereas men are typically more likely to volunteer in sport. It’s important to consider how your operations could be improved to create a more gender-inclusive environment for your volunteers.

Location

There are countless organisations offering ways to volunteer. This has created a great spread of opportunities contributing to better communities across the country. Within your organisation, you might consider mapping your volunteers to understand your key areas. Then you can ensure your opportunities are easily accessed by these areas.

Socio-Economic Background

However, those from lower socio-economic groups are more likely to say they have never been involved in volunteering. And those who have volunteered in the past are less likely to be in leadership or representative roles.

Studies show higher levels of austerity among communities in the north of England and the local authority spending has fallen nationally by half since 2010. The lack of resources and inequalities mean many people are excluded from taking part in certain opportunities

Research conducted by our good friends at Jump highlight that a lower proportion of volunteers come from lower SEG (42%) compared to the representation of that group in the national population (50%).

Some of the barriers faced by lower SEG to volunteer include health barriers (illness or disability), caring responsibilities, and age constraints.

More information on Jump’s work and their report on “Why is volunteering biased towards higher socio-economic groups?” can be downloaded on their website.

So how can we help you fix these problems?

TeamKinetic is centralised around providing volunteer managers with resources to create accessible, easy-to-find opportunities for their volunteers.

Our volunteer management software works to eliminate issues such as filling roles and allows for a greater understanding of your volunteer base.

Advanced Search Functionality

Volunteers can search for opportunities with our search functionality which includes searching by location, opportunity name, and categories. This allows volunteers to find the nearest opportunities available to them without searching the whole internet.

Map Volunteers & Opportunities

Volunteer managers can view the number of opportunities and volunteers through a map format. This is useful in decision-making and creating opportunities according to your volunteer demographics.

Reports and Analysis

You can gain insight into the success of your volunteer programme by evaluating your volunteer sign-ups (including those who are active and repeating), the number of opportunities you have created and other demographic information.

These functions can help with providing suitable roles and ensure opportunities are filled.

Data is only recorded if your volunteers agree to provide you with the information. GDPR frequently asked questions for TeamKinetic’s volunteer management system can also be found here.

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For more information on the Volunteer Management Software visit our website or contact one of our team members on 0161 914 5747

You could also start a free 30-day trial of our system to take a look around. If it’s not for you, no problem.

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