If you are a volunteering-involved organisation, don’t be quiet about it on social media! Social media signposting is best practice for attracting volunteers to your TeamKinetic. After creating an opportunity on your TeamKinetic site, there is an option to ‘Share’ to multiple channels including your organisation’s social media accounts under the ‘Promote’ tab on the left-hand toolbar. If your organisation already communicates with existing and prospective volunteers via their Facebook page, for example, then posting about volunteering opportunities on Facebook will increase your chances of attracting enthusiastic volunteers! Similarly, where enabled, your volunteering opportunities can be shared between different organisations’ TeamKinetic sites or national brokerage sites such as Do it, the Wales Council for Voluntary Action (WCVA) or the Scottish Council for Voluntary Organisations (SCVO).
In addition to your website, regularly update your social media page with volunteering news. Post links to opportunity pages on your TeamKinetic site, and engage with other sector voices. For example, the National Council for Voluntary Organisations (NCVO), the Association of Volunteer Managers (AVM) or Volunteer Scotland. Engaging with sector voices over social media draws attention to your organisation’s social media profile, and, in turn, drives traffic to your TeamKinetic site. Ways to engage with other organisations’ social media pages are; reposting and adding some of your thoughts, commenting on another page’s posts, or simply being active and liking posts that are of interest or relevance to your organisation. If links to your website and TeamKinetic site are present on your social media pages, either in your page’s ‘bio’ or within posts, your TeamKinetic site will be easy to find!
Best Practice Inspiration
An example of best practice social media signposting would be One Knowsley, who post a volunteering opportunity of the week feature across their social media pages. Including the opportunity link makes it quick and easy to view the opportunity page. Mentioning Guide Dogs improves One Knowsley’s chance of achieving a wider audience reach on Twitter.
More Signposting Best Practice!
For guidance on other best practice signposting methods including in-person signposting, website signposting and search engine signposting, click here.
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