Now that life is returning to normal – or as normal as it can be – you might be wondering the best practice when it comes to volunteer retention.
Over lockdown you might have lost volunteers. Research suggests the number of volunteers in charity shops fell by 20% as a result of the pandemic. These people might have moved into full-time work, they might not feel comfortable coming back due to health/personal reasons, or maybe they just no longer have time to give anymore.
But don’t worry! There are many ways to recruit new volunteers and make sure you retain them too.
Here are our top tips when it comes to solving the issue of poor volunteer retention rates.
Keep Volunteers Happy
A happy volunteer is a motivated and loyal volunteer. But what makes them happy? Well that’s a hard question to answer. Everyone is different but the key fundamentals should give you a good start:
Good Communication
If you consider volunteers to be essential to your organisation, remember to check in with them regularly. Their opinions matter and can help you improve your volunteer programme, leading to increased recruitment and better retention rates.
Many might communicate with volunteers through things like WhatsApp and Facebook groups, but have you considered alternatives? Any good volunteer management system will allow you to communicate with your volunteers in a range of ways all through one medium. For example; emails, SMS Texting, Social Media sharing, and opportunity chat rooms are all possible in TeamKinetic.
Be Flexible
If you’re experiencing a lot of absences from your volunteers, maybe it’s a sign of unhappiness and/or stress. Giving them flexibility (i.e. multiple shift times & dates and/or an option to work from home) could be a way to improve this. Giving volunteers a range of ways to help out can make them feel valued. You’re not just trying to fill a position – you actually appreciate the work they’re doing for you. Which brings us to our next point…
Show Appreciation
Even though they’re giving their time for free, it’s still nice to be acknowledged every so often. Showing appreciation doesn’t just stop at sending them a thank you card, it can also involve how they’re treated on the job. Ensure volunteers feel valued in their positions, give them good quality training materials and empower them.
Access to Good Quality Opportunities
Firstly, make sure all information about your opportunities (and ways to apply) is easy to access for your prospective volunteers. Making opportunities easy to find means that you’re increasing the amount of people you could reach. This could in-turn increase the quantity and diversity of people who want to volunteer for you.
Secondly, making the opportunities you’re offering of a good quality. Giving volunteers good work means they’ll actively want to keep giving you their time and you’ll both get much more out of the whole experience. However, not only do your opportunities have to be worthwhile, but the way you describe them does too. Provide as much information as possible, including all the key details (times, dates, location, etc.) as well as highlighting the skills they can develop.
Upgrading Your Volunteer Management Solution
Perhaps you’ve read these tips and want to use them, but implementing them may seem like a mammoth task. Well, have you thought about volunteer management software? It may seem like an extra expense you don’t need, but the tools you’ll receive access to will improve your volunteer programme and save you massive amounts of time!
With features that fulfil everything mentioned in this article, why not give it a try? You can start a free trial with TeamKinetic now. Once you’re up and running with a trial site, we’ll contact you to ask if you’d like a demo with Chris. This will give you a personalised, in-depth look at the system and all its capabilities.
With no obligation to pay anything until you’re sure our system is right for you it seems like a no-brainer.
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