Having a strong pool of volunteers is absolutely crucial for charities; and technology can be the solution to effectively recruit new volunteers. We’ve seen recently just how much technology has connected us, bringing people together – exactly what charities are looking for.

The National Council for Voluntary Organisations (NCVO) have recommended that charity organisations move to digital outputs in order to become as accommodating for potential volunteers as possible. We want to cut through current barriers stopping people from volunteering.

Managing volunteers on a digital platform builds a community, and improves communication, not just between organisations and volunteers, but between volunteers themselves too! You’ll find that everyone will be more focused on your organisation’s cause.

Richard Cooper, Director of Programmes at the Technology expresses that one of the biggest issues in charities is the lack of understanding on how technology can help. Well, we can help with that!

Why Technology/Digital?

So, why digital? You can find the right volunteers for you. With constantly changing volunteer pools, digitally advertising your opportunities gives you new options. When you promote your opportunities, you’re able to tailor your language to the volunteers you’re looking for. If you already have a good volunteer pool, you can use them as a reference… How would you promote them? What tone would you use? 

By having a digital sign up/application process, you have all the information you need on a volunteer’s profile, in one centralised system. By registering online, volunteers can instantly gain access to your opportunities, and start volunteering as soon as possible! 

If your charity has an onboarding or training process that volunteers have to complete, you can transfer this onto volunteer management systems too. Your processes are now streamlined and you can attract more people than ever; a digital initiative by Age UK a has amassed a 50% increase in their sign up conversions.

Perfect your Two-way Communication:

You might think that it’s all well and good having volunteers sign up, but for charities human connection and having that relationship between one another is crucial. So how do we achieve that online? 

Communication between a volunteer and organisation should always go two ways: it’ll help you keep attracting and retaining volunteers. With digital systems, that communication is always open. You can build a relationship through email, chat box, or even SMS text all from one place. 

This not only shows your support but can also be used to recognise volunteers. For example, within TeamKinetic’s system you can leave feedback (on both a volunteer and organisation side) thanking the volunteer in question for completing the opportunity. The Charity Retail Association (CRA) has expressed how showing appreciation can really motivate a volunteer – and we agree! 

Digital systems also offer new ways to recognise and reward your volunteers too! To come back to TeamKinetic, you can create custom achievement badges such as ‘volunteer of the month’ or enable ‘HourTrades.’ HourTrades are vouchers that volunteers can swap their logged hours for. This gives them a reward (the reward is up to you!)

Has the Pandemic moved technology forward?

It doesn’t seem a surprise that the pandemic has thrown volunteering into a more digital design. Using digital platforms throughout the pandemic to work and volunteer have doubled compared to pre-pandemic rates (82%). This has meant that volunteering through the pandemic was able to continue, with new digital systems improving service accessibility by 45%. Technology has been able to improve the ease of access towards volunteering over the past 18 months, and if we look more into the future, digital platforms are here to stay.

One of the concerns surrounding moving to digital, is the lack of skills paid staff had. Yet over the past 18 months to 2 years, there’s been an increase of 73% of required staff increasing their level of digital skills. It seems the pandemic has only increased the rate at which charities are moving online and taking a more technology based approach. This is reminiscent of the work towards Volunteer Passporting, which we wrote a blog all about too!

The processes of time-consuming and complex processes are a thing of the past, streamlining your volunteer management digitally offers a comprehensive service, for your managers and your volunteers.

Want To Know More?

Here at TeamKinetic we can get you set up quickly and efficiently, so you can start to recruit, retain and realise the potential of your volunteers… 

Start a free trial with TeamKinetic here. Or alternatively email chris@teamkinetic.co.uk or call on 0160 914 5757.