Category: Sport Page 4 of 5

Park Champions

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Welcome to the Special edition of the 
Park Champions newsletter

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Our Park Champions celebrated!

Last Thursday, 6th October, we were delighted to host our annual celebration event at The Podium Bar & Kitchen.
It was a fantastic evening that enabled us to say thank you to you – the volunteers who have participated in a range of activities within our Park Champion programme over the past year. Over 110 Park Champions attended and we hope all enjoyed themselves.

2016 has been a fantastic year with volunteers racking up a huge 12,800 volunteer hours. There has been an array of volunteering opportunities from providing information, welcoming guests and delivering the park mobility service at the Information Point to supporting the vast number of events including West Ham United and London Lions matches, National Paralympic Day and Sport Relief. Not forgetting those who really got their hands dirty during the conservation and gardening programme.

Take a look at the news article on Our Parklife website here: http://ourparklife.co.uk/latest-news/

A selection of photos are available here: https://www.dropbox.com/sh/d9bolxr25285ss4/AABth8FcqEd87bYViT-tEwbma?dl=0

Take a look at the news article in this week’s Newham Recorder on page 2:
http://edition.pagesuite-professional.co.uk/Launch.aspx?eid=e92d0b83-62fd-461f-9593-ddefd1e5acea

We are now looking forward to another exciting year in 2017, with a number of major events coming up on the Park. From the IAAF World Championships and World ParaAthletics Championships to community and sports events to help connect local people to the Park, there is sure to be something for everybody to get involved with. Once again we will be running our hugely successful Park mobility service and there will be many new roles to come with new Park partners so keep your eyes peeled for opportunities.

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Congratulations to our Park Champions!


Once again we awarded gold, silver and bronze pin badges as a way of saying thank you for your enthusiasm, energy and dedication to the Park and our Park Champion programme.

Those that completed over 50 hours of volunteering were awarded with a bronze pin. For 100 hours of volunteering a silver pin was awarded and for an amazing 150 volunteer hours we awarded a gold pin.

If you are yet to achieve 50 hours do not worry as you still have until 31st December to claim your pin by racking up the hours – all those that have hit the required number of hours by this date will be awarded the pin. All hours will go back to zero on 1st January 2017.

A full list of the volunteers being awarded with pins to date is below, if you were unable to join us at the event last week please come to the Information Point when you are next on shift so that we can award you your pin.

Frank Scavera 736
Mark Orton 622.75
Sahidul Islam 401.5
Peter Barry 363.5
Keith Gabriel 359.25
Henry Mapperley 245
Graham Soames 227.25
Ricky Brown 203
Sarah Chapman 200.25
Edward Wingate 196.75
Olive Wenborn 187.75
Hilary Victor 183.5
Richard Darby 182.75
Lynn Barker 172
Catherine Ellis 149
Trudi Barnes 147.25
Pauline Djian 142
Viveca Dutt 140
Rohit Jobanputra 133.75
Janet Lowe 131.75
Anne Jennings 129.75
Brenda White 121.5
Christine Daniels 115.25
Jenny Marshall 112.5
Feras Al-hamadani 107
Jenni Hurme 99.5
Jacqui Gagan 98.75
Gillian Bourke 97.75
Clive Myers 94.5
Paul Harper 94.25
Alison Richmond 93.25
Jane Huntley 91.75
Oluwafunmike Akande 90.25
Ann Senior 88.5
Andy Macgarr 86.5
Lizzie Newbold 84.75
Alberto Carcaba 81
Karim El-houssami 79.75
Colin Plummer 79
Sally Elton 78.5
Laura Lincoln 77.25
Helen Roycroft 76
Di Russ 74.75
Steven Skamarski 74
Stephen Rowe 72
Pat Strange 66.25
Fatima Lee 65.5
Katie Blake 65.25
Liam Cornwall 64.5
Maggie Mathison 64.25
Lynne Ellis 62.5
Daniel Kovacs 61.5
Hasmita Shah 60.5
Ray Ellis 59.5
Shinobu Wakamatsu 58.75
Ben Waite 58.5
Pauline Martindale 57.75
Geoffrey Longster 57.5
Susan Marchant 57.25
Janet Lambert 57
Kathleen Mcenteggart 57
Janet Davies 56
Stephen  Shooman 55.75
Jean Death 54.75
Jane Astin 54
Paul Lazarus 54
Gillian Morgan 52.75
Tim Benson 52.5
Kathryn Taylor Saunders 51.25
Tom Cavanagh 50

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Park Champions ride the slide at the ArcelorMittal Orbit

Park Champions also had the opportunity to take on the world’s longest and tallest tunnel slide. It is fair to say that everybody that experienced the thrilling descent loved it!
Following their hair-raising descent the volunteers and stakeholders went on a tour of the Park with our two community guides, Di and Stephen.

More photos of the trip are available on the Park Champions Facebook group.
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Park Champions – Volunteer experience feedback

To ensure that we are developing a programme that is exciting, engaging, interesting and fun for you, your feedback is hugely important. This is your chance to give us your opinions on how the programme runs currently and how you would like to see it develop.

Please do take the time to complete this survey as all feedback is greatly appreciated: https://www.surveymonkey.co.uk/r/ParkChampionFeedback
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Become a runner!

The world’s best athletes are coming back to London and this is your chance to see them compete for the title of World Champion at The Stadium, Queen Elizabeth Olympic Park.

The London 2017 Organising Committee has launched its search for ‘Runners’ – the volunteer programme for the World ParaAthletics Championships and IAAF World Championships.

They are looking for up to 4,000 volunteers to be at the heart of the Championships, helping to deliver the event in The Stadium, Queen Elizabeth Olympic Park and across London.

The IAAF World Championships and World ParaAthletics Championships will be the biggest celebration of athletics in the capital since the London 2012 Olympic and Paralympic Games.

Being a Park Champion, your expertise and knowledge of the Park would be an incredible asset to the ‘Runners’ team. If you want to be part of the event please follow the link below:
Who can be a Runner?

Everyone! Whatever your background or ability, there are no barriers to being one of our volunteers.

Every Runner will receive an official volunteer uniform to wear during shifts, which you can keep after the Championships as a souvenir, and meal vouchers for The Stadium, Queen Elizabeth Olympic Park.

How do I get involved?

Applications are now open to become a runner and will close at midnight on Sunday 16th October 2016. If you would like any further information before applying, click here to visit the FAQs.


You can find TeamKinetic on social media and listen to our podcast:

Twitter       Facebook       LinkedIn       YouTube       Instagram       Podcast

 

Have you enjoyed using TeamKinetic? If you could leave us a review on Capterra, we’d really appreciate it! We’ll even send you a little thank you.

Team Kinetic Supports Women in Sport #WSW16

Throughout the week of 3rd – 9th October 2016, the charity Women in Sport, are running a Women in Sport week, to bring people together who have an involvement in a variety of different activities, in order to increase the profile of female participants across the UK.

During this week, TeamKinetic are focusing on women who volunteer within organisations and are promoting both the involvement and strong importance of female volunteers.

“Women in Sport draws on its unique insight to champion the right of every woman and girl in the UK to take part in, and benefit from, sport: from the field of play to the boardroom, from early years and throughout her life” (Women in Sport, 2016).

With a variety of our clients including: NGBs, CSPs and Local Authorities, we have access to a wide network of women who are currently involved within volunteering. Therefore, ensuring that the events are able to take place by signing up through TeamKinetic’s volunteer management system, making sure that there are a range of different opportunities available for all volunteers.

Furthermore, TeamKinetic demonstrates that women become involved for the right reasons.  Alongside, how to reach out to both new and existing female volunteers, who are participating within sports and activity.

  • Providing a welcoming environment and full support and guidance for the organisations volunteers.
  • Creating aspirations and goals.
  • Involve a variety of volunteers to enable varied and exciting opportunities.

Therefore, throughout Women in Sport week, by having an effective volunteer management system in place for your organisation, such as TeamKinetic, encourages you to begin recruiting, managing and organising participants becoming involved in sport and provides more opportunities for women to sign up and start volunteering now. #WSW16800x560px-20110106_sport_england_83

‘Sports Volunteering in the Current Landscape’

 

Team Kinetic co-hosted the second MMU Sports Volunteering Conference, at Manchester Metropolitan University Business School, within May 2016. The event covered key themes of volunteering within sport, physical activity and health-related fields, using a mix of practitioner workshops, engaging keynote talks and interactive practitioner-led stands.

Alongside this, the conference titled ‘Sports Volunteering in the Current Landscape’, included a full line up of speakers including: Geoff Thompson MBE from Youth Charter, who discussed helping young people, communities and society as a whole. Charlotte Hill, CEO of Step Up to Serve, who identified the role of evidence in her national programme which runs until 2020. Explaining how they have embed this programme locally and nationally to build uptake. Alongside these, Tony Jameson-Allen from Sporting Memories foundation, offered fascinating insights from the high profile Comic Relief part-funded dementia and sport history well being project discussing how sport plays a major role within helping dementia, and how activators and volunteers play a vital role in supporting the organisation.

The conference was aimed at organisations and individuals who have a role in recruiting, managing and deploying volunteers, as well as those with a strategic view of volunteer development and growth.

Catherine Elliott – Senior Lecturer, MMU said “We want to create a place where volunteering is examined in a professional manner. Starting the conversation to understand the role of the volunteer is vital, so that you can evaluate the value and potential of their support. The conference reflected on the dynamism of the volunteer space, with discussions and first hand, real world involvement being explained to a variety of organisations, to teach valuable experience and develop their growth”.

 

In response to the “Coaching and Volunteering Data Management Systems – Procurement Guidance For CSP’s.”

TeamKinetic welcome the guidance from CSP Network and wanted to take this opportunity to clarify our service and to share with you how we think our range of applications can provide a world class Volunteer and Coaching experience.

We are offering 12 months FREE usage of our system to all CSP’s as a no risk trial.  If at the end of the trial period you are not happy with our support or service, you can export your data in its entirety. For more information on starting your free trail and pricing please get in touch here.

What we do

logo VolunteerKinetic logo-ClubKinetic
logo-AccessK logo-CoachKinetic

Our system is not only limited to Volunteer management we also offer:

  • Coach management and agency support including tools for scheduling, payments, bookings, quality assurance and feedback.
  • An integrated database that allows for activity session and club sessions to be published, updated, searched and powerful communication tools to keep your clubs informed.
  • Accreditation and access management for events of any size, with badge creation, area access controls and on-site security.

We are actively developing more modules all the time for inclusion in TeamKinetic, our complete integrated package.

How far we reach

  • Our system is currently in use across the UK and has over 45,000 users registered.
  • Over 60% of those registered have been active in the last 12 months.
  • This year our users have already logged 27,564 hours
  • Last week our sites enjoyed 10,000+ page views

Who we work with

Our sports based customers include

logo_15 VOLUNTEERS MCC logo
Print BS Thistle 7 greatersport

 

We also work with a wide range of Universities, Hospitals, Charity’s and youth organisations.

What our customers say

“GreaterSport have been working closely with TeamKinetic over the past 14 months. TeamKinetic have been able to develop the system to suit our needs as a CSP, this has included upgrades so we can now manage both volunteers and coaches on the same system. Within Greater Manchester we have seen an increase in people volunteering with our APS volunteering score rising to 13.2% – we feel a lot of this is down to the management system as volunteering has never been so easy for the users. We would highly recommend working with TeamKinetic and are excited to see our volunteer and coaching workforce growing over the next 12 months.”

Nick Lowden

Workforce Development – Greater Sport

We have built our platform on the following principals.

The End User is the most important person in our world.

TeamKinetic is incredibly easy to use.  We believe passionately that less is more.  So we use data from the end user, what they search for, what they leave positive and negative feedback on, where they are, how many opportunities they view and what type of opportunities they are.  This provides insight and a more tailored experience for every user.  This IntelligentBrokering™ ensures every user is presented with information that is up to date and relevant.

Integrated social media, access via mobile device and the ability for the user to see and share opportunities with any one at any time.

We know you don’t like to send good people on bad experiences and we love to help you recognise talent and enthusiasm by;

  • Using anonymous feedback by both volunteers on opportunities and providers on volunteers
  • Giving volunteers ThumbsUp notifications for a job well done.
  • Rewarding both on line with achievement badges and in the real world with HourTrade™, those who go above and beyond

Its our aim and ambition to help you build a sustainable and strong sporting community of officials, coaches, volunteers and participants.

Support, support and more support

Information, data, and insight is excellent and indispensable, but it means little without the right support. We pride ourselves on our after care.

  • Monday to Friday – 9:00-5:00 telephone help line.
  • Online support ticket system for bugs and new features is always available.
  • Free access for customers to our yearly development conference in partnership with Manchester Metropolitan University, this year with speakers from DBS discussing safeguarding in recruitment, Step Up to Serve CEO Charlotte Hill and Geoff Thompson MBE from Youth Charter,  This year we are looking at Sports Volunteering in the current landscape of austerity. Book here.
  • Close working relationship with the Sports Volunteer Research Network so you can access a raft of academic research.
  • Monthly news letter that we like you to contribute to.
  • Partnership with the Sport and Recreation Alliance

Our products never stop improving and those improvements are driven by you our customers and the feedback you provide.

No Hidden Costs

Unlike some IT providers, we aim to be transparent and up front about costs. Offering long term assurances on price and clarity on future price increases.

In most cases our licence fees cover all standard on-going costs including support, updates, hosting, and data usage.

We want you to feel confident when you invest with us.

How do we achieve all this?

We aim to provide you with a set of simple to administer online tools that make promoting, signposting and communicating with your community simple and effective.

Our services are in no way exclusive and can work alongside any other web site or web sites.

The data collected can be exported at any time by you the customer. with an extensive library of report functions.

The system is built to allow you control over content and branding so there is little need for additional development costs.

Our CRM functionality means e-mail, social, blog and SMS can all be taken care without the need for additional external services or tricky exports and delivered fully branded at the click of a button.

If you want to find out how we can help you, please feel free to call or get in touch below.

BADMINTONscotland launch VolunteerKinetic volunteer portal

badminton_scotland
Badminton Scotland are looking to recruit hundreds of new volunteers through the launch of their new volunteer portal powered by VolunteerKinetic in their preparations to host the TOTAL BWF World Championships 2017.  To be part of this event and loads more before just go to;

volunteer.badmintonscotland.org.uk

The Total BWF World Championships will see the very best players in the world arrive in Glasgow’s Emirates Arena from the 21st  to the 27th of  August 2017, tickets available from here.  Scotland’s Commonwealth Games silver medallist Kirsty Gilmour will lead the home challenge as she looks to build on her Glasgow 2014 silver medal at the same venue while GB stars and World Superseries Final winners Chris and Gabby Adcock will be looking to repeat their gold medal success from Glasgow 2014

Scotland has a fantastic history for running truly world class events and with the facilities Glasgow can now boast it has world class venues to match, but a big part of what makes the Scotland such an attractive venue for these events is the passion and commitment of the NGB’s and their legions of volunteers.  BADMINTONscotlands Chief Executive Ms Smillie recognised both huge potential and also the huge challenges that face her team in realising that this event offers a once in a life time opportunity to build a great legacy for Badminton in Scotland.

“As a governing body you aspire to host these events, not just because they are exciting, but because they provide us the opportunity to promote and develop our sport in so many unique ways” said Ms Smillie, “We know we have a committed community of Volunteers in Badminton Scotland that will help make this event special, but it is ourslider 2 ambition to open this opportunity to people outside the badminton family and use it as  a catalyst to grow our sport over the next 4 years”

When we asked how you turn these events into a legacy, Ms Smillie offered this advice for other NGBs “World class venues and events are fantastic, but supporting people who are passionate about your sport as volunteer officials, coaches, and event staff to name just a few of the jobs we have on offer; is what will drive the continued growth of our sport”

We at TeamKinetic have prided our selves on developing a platform that is as well suited to major events as it is to supporting the local badminton club find some one to wash the kit, as we know it takes all sorts of people doing many different tasks to make sport happen.  So it was great to hear Ms Smillie when she said  “VolunteerKinetic provided a simple solution to how we identify, recruit aTeam-Europameisterschaft 2012nd retain our volunteers  that was great for the World Championship Finals but more importantly is it will leave a sustainable legacy that we can continue to build on after this event.”

So if you love badminton and you want to be part of the action follow the link below and sign up as a volunteer for BADMINTONScotland and who knows you could be court side next year for the World Championship finals.

volunteer.badmintonscotland.org.uk

We look forward to seeing you there.

 

 

 

Euro Hockey 2015 – 3 Lessons Learnt

ehb-primary-logo-cmyk

The 2015 Unibet EuroHockey Championships took place over nine days during August 2015 and was the biggest event that England Hockey had ever run in terms of volunteers and spectators.

The event consisted of 16 international teams from 11 countries and was broadcast on BBC Television. As you can imagine organising a competition of this size involved a considerable amount of work, and England Hockey knew that having the correct volunteers and using them effectively would be critical to its success.

Setting Up The Volunteer Opportunities

All opportunities were setup on the Hockeymaker.co.uk as ‘Applying’ opportunities. This meant that all volunteers were automatically informed that they were applying for a volunteer role, as opposed to it being a ‘first come first serve’ basis.

By utilising the ‘Enter a brief description’ function, volunteers were asked to leave a brief description as to why they thought they were suited to the opportunity. This enabled England Hockey to capture and short list large numbers of volunteers with relative ease.

Sessions were split into morning and evening and volunteers had to attend a minimum of 7 sessions to be eligible. This ensured that the cost of kit and training per volunteer was kept to a minimum.

Recruitment

Preliminary calculations suggested they would need 300 volunteers to fill 40 different volunteer roles (opportunities) ranging from team liaison officers to spectator services.

The first wave of recruitment started in September 2014 as part of a three month application window. This was followed by a second wave of recruitment in April to cover roles which had a low uptake.

By the end of the second recruitment drive 881 new volunteers had registered and 268 volunteers were confirmed on the event, with only 5 no-shows during the event.

The majority of the volunteers were from the UK but they did have some from the Netherlands and Germany.

Lessons Learnt

(1) Opportunity Not Required

The event went very smoothly with no major issues. There was one catering staff role which they had recruited for but it turned out they were not needed, but these volunteers were redistributed to other roles.

(2) Combining Good and Bad Opportunities

The one big lesson they did learn from the event was to combine the ‘Programme Sales’ volunteers based at the gates (which was a comfortable and enjoyable role) with the ‘Welcoming Staff’ based near the train station (which was a little isolated and had a high drop-out rate). By combining the roles they would be able to rotate the volunteers so everyone gets a chance to experience the arena.

(3) Dealing with Drop-outs

Organising the sessions when people dropped out, and moving people around from popular opportunities etc. This was the biggest task…making sure that they had enough numbers per session.

Although VolunteerKinetic allowed volunteers to mark themselves as ‘ Not Attending’ via the website, volunteers often contacted them by phone or email. This meant there was a manual process for the admin to complete in order to keep the system updated.

Covering the drop-outs was dealt with by sending SMS Texts via the VolunteerKinetic system, asking volunteers for urgent help filling the gaps.  This proved to be a very succesful approach which allways more than covering the short falls.

Conclusion

Overall a very positive and successful event, volunteers were very happy with the system, a small number of the older volunteers were unsure of how to register but this was easily managed over the phone. They managed to recruit a large number of Hockey Makers who were experienced but new to hockey.

“The biggest advantage was allowing volunteers to register online, we couldn’t imagine having to do it via email or paper applications, it would definitely would have been a huge task without the VolunteerKinetic system.”

Natasha McMorrow (Officiating & Volunteer Administrator)

How Manchester Sports Development Team tripled their volunteer numbers in 6 months

Manchester Sports Development team are part of Manchester City Council (MCC). They are responsible for the development of leisure provision through volunteering, education and the sustainability of sports clubs.

Prior to using VolunteerKinetic an annual brochure was distributed to sports clubs, leisure facilities and libraries containing information on local clubs and volunteer contacts. The process was expensive, time consuming and difficult to keep up to date.

Government spending cutbacks in 2008 led to the end of the brochures and forced the department to rethink how they communicated with the public. They were left with a conundrum; how to sustain thier volunteer management programme with a smaller budget.

A review revealed what was needed was a One-Stop-Shop for sports volunteering, which not only connected volunteers with providers, but also allowed them to measure the success of the volunteer programme.

VolunteerKinetic offered the solution they were looking for, an interenet based system that would put volutneers in touch with people who needed volunteers and also record their activity.

They launched VolunteerKinetic in 2009 with 150 volunteers taken from their original records with the aim of reaching 500 volunteers within two years. Existing volunteers and sports clubs were informed of the new system via mail shots, phone calls and word of mouth.

By utilising the power of the internet they reached 500 sport volunteers in less than six months, and to date they have over 5000 active volunteers registered on the system.

Richard Fuber – Volunteer

Richard Fuber“I started volunteering during the comonwealth games in 2002, but during this period I had to wait for a news letter to come through the post. The new system sends me weekly news emails and SMS texts, it also lets me to search for opportunties whenever I want, so its much easier for me and has meant that I am much more involved in volunteering.”

Craig Abel (the administrator of the system) currently spends two days per week managing the volunteers, allowing him more time to get out of the office and promote their volunteer programme.

As a result of this sucess the VolunteerKinetic system has been rolled out by GreaterSport across the whole of Greater Manchester. All the systems are linked together giving each sports development team the opportunity to share their volunteering opportunities, which has proved very useful for large events. It has also meant that GreaterSport can capture all the volunteer numbers and logged hours for each region, without having to chase around asking each local authority for figures.

Craig and Paralympic LanternCRAIG ABEL, VOLUNTEER DEVELOPMENT OFFICER

“The Social media (Facebook, Twitter and WordPress) functionality within the system is an effective marketing tool that allows for volunteer led promotion, access to a much richer dataset, a wider range of KPI reports and an understanding of the geographical spread of volunteers. The soon to be released Smartphone app will only accelerate the growth of an already sucessful volunteer programme for us.”

Volunteer clinic provides care, supplies to Special Olympics athletes – LA Times

http://www.latimes.com/local/california/la-me-adv-healthy-special-olympics-20150731-story.html

The Special Olympics is truly a bona-fide international event but it’s athletes often require a little more care and attention.  This article gives a great example of how professional services for events of this nature can be safely provided by the voluntary sector.

If you have a story about Volunteers providing a service in exceptional circumstances we would love to hear.  Get in touch at info@smarterindesign.com.

The importance of social media in sport – Telegraph

http://www.telegraph.co.uk/sponsored/business/business-sport-series/11691416/social-media-in-sport.html

Social Media can be used to generate participation excitement and growth for your sport. . Are you using it right?

Council sports budgets cut by £42m

http://www.bbc.co.uk/news/uk-england-31624412

Regeneration Sport 22 AMore than £42m has been axed from councils’ sports and leisure budgets since 2010, a BBC survey has revealed.

Among the regions which saw the biggest losses were London and north-west England, which saw cuts of more than £12.3m.

Sports stars and charities said they were concerned cutting facilities was “short-termism” that could impact on communities’ health and fitness levels.

The government said it was investing in grassroots sport.

Some of the biggest cuts occurred in the North West, where Liverpool City Council closed Woolton Swimming Pool, saving more than £3m.

In the West Midlands, which saw £9.6m of cuts, the region’s only 50m pool – in Coventry – was among the facilities to face the axe.

And in London, where budgets were cut by £8.8m, Mornington Crescent Sports Centre in Camden was among the facilities to close.

In other regions, Sheffield lost the Don Valley Stadium, where Olympic heptathlon champion Jessica Ennis-Hill had trained, while Newcastle-upon-Tyne saw the closure of its City Pool in 2013.

David Moorcroft, the Commonwealth Games gold medallist and former chief executive of UK Athletics, said: “In times of cutbacks to public services, rightly or wrongly, sport and leisure is one of the first things to get cut.

“It’s really unfortunate because the health and happiness of the nation and communities is based around being able to access facilities that encourage people to take physical activity.

“Ultimately, if we are trying to reduce obesity among young people, you can’t really have clubs and volunteers doing all that work. Once a facility is lost, it’s gone forever. When you come out of recession, it’s very difficult to rebuild it.”

Emma Boggis, chief executive of the Sport and Recreation Alliance which represents sports governing bodies in the UK, said she had “some sympathy” with local authorities “and the extreme financial pressures they are under”

“But reducing investment in sport and in leisure facilities is storing up problems for the longer-term,” she said.

“Limiting access to leisure facilities will result in greater inactivity and bigger costs to the NHS in terms of tackling conditions like diabetes, cardiovascular disease and depression.”

Sports and leisure spending since 2010
North West -£12,372,959
West Midlands -£9,638,972
London -£8,891,367
North East -£7,147,948
East -£5,114,871
East Midlands -£5,038,980
South West -£3,347,463
Yorkshire -£3,209,581
South East £12,340,287
Total £42,421,854

The Department for Culture, Media and Sport said £1bn of public money had been invested into grassroots sport through Sport England.

David Sparks, who chairs the Local Government Association, said councils had had “little choice” but to squeeze budgets.

“The reality is that, within a few years, well over half of the council tax everyone pays will have to be spent on social care,” he said.

“With demand on these life and death services continuing to rise and funding from central government continuing to fall, councils will have little choice.”

 

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