While there are many types of volunteer opportunities, they all share something in common: the people donating their time want to be acknowledged for their hard work. Showing your appreciation to every volunteer can be difficult, especially across a large organisation. How do you acknowledge the varying contributions they make? How do you even know?
To start, your organisation needs to create a plan for thanking volunteers — no matter how many hours they contribute to your cause.
Think about it: when an organisation hosts a crowdfunding campaign, they create a strategy for how they’re going to acknowledge donors. From sending out thank-you letters via email to showing their appreciation on social media, there are multiple ways organisations thank donors. And the same techniques can be used to show volunteers you care.
Through the support of volunteer management tools, you’ll have a record of supportes who have volunteered. Use that knowledge to send out thank-you letters soon after a volunteer has donated their time.
Moreover, if you recently held a fundraising event with help of your volunteer workforce, you should show your gratitude publically by posting a thank you on social media.
Additionally, your organisation must look at how you are recognising volunteers within your senior management team and resource volunteering within your operational teams. Do you have a person or persons with a responsibility for volunteering within your organisation at each level of management?
It starts from the top. Is there an acknowledgement at board level as to the importance of valuing volunteers? Bearing in mind you’re a voluntary organisation! That would be a great place to start. We know that when volunteering is valued within an organisation’s culture, you are much more likely to see amazing results.
Once you have some sort of volunteer management in place, you need to consider how you identify and recognise those people who are the “diamonds” for your organisation. These are the future volunteer leaders, those volunteers that operate over a wide range and number of volunteers and that inspire and mentor other volunteers.
To spot these volunteer leader candidates, develop a role in your organisation that examines your volunteer workforce. This role identifies the data and information you need to capture, and understands what motivates your volunteers and then uses that knowledge to facilitate and enable volunteer experiences that are fulfilling and rewarding. Read about our experiences in data insight and what we consider to be the most valuable data or take a look at the work of Join In.
Once you’ve identified volunteers that could potentially become leaders, it’s important to keep them engaged in your nonprofit. That way, your organisation can cultivate them into leaders who can manage and motivate others.
DonationForce has a guide on donor engagement to help you keep donors and volunteers involved in our organisation through incentives and competitions.
Keep in mind: it is easy for organisations to fall into the trap of offering great rewards and incentives, but the key is to invest in the right people rather than spreading it too thinly across too many individuals. Incentivisation is part of a successful volunteer team, but you need to know what your return on investment is going to be. Who are you spending on? What do you expect in return? Are you investing wisely? Having data on volunteer retention, cost per conversion, being able to map an individual’s pathway from starting out as a helper through to running a county executive or becoming a head coach. This data ensures that you remain focused on finding those “diamonds”.
Finally and we think most importantly you need to look at how you grow from a centrally administered and controlled volunteer programme, to one that is owned by the volunteers, clubs, and participants themselves. Any expanding and successful volunteer programme is partly the result of a groundswell of people from the bottom, not diktats from the top, you need to build volunteer leader infrastructure (by that I mean find great, motivated people and provide them with support, training and resources) that facilitates and enables your existing volunteers to help to offer more amazing, exciting opportunities to the next wave of volunteers. This is the virtuous circle of volunteer investment.
So to recap we think the most important things you can do to help your volunteer programme grow all year round is to;
- Achieve an appreciation and acceptance at the very top of your organisation that values the investment volunteers make in your organisation. Value your volunteers.
- Develop specific roles within your organisation whose job is to collate your volunteer data and gain insight which can be used to improve your programme. Do not just collect key performance indicators.
- Incentivise and reward volunteers all year round. Be smart, target rewards for best returns.
- Identify, support and develop potential volunteer leaders. Leverage their experience and enthusiasm to spread your volunteer values.
Sport is known to be poor at retaining its volunteers, it’s time to move on from yearly gestures to look at understanding your rank and file stakeholders (not just members but mums and dads, siblings, and long-standing supporters), what they want and how you can deliver to keep them engaged. We work with organisations to make valuing volunteers an important part of their culture and offer solutions that help with those issues outlined and encourage retention and development of volunteers. Our cloud applications, including VolunteerKinetic, provide an easy- to-implement infrastructure that makes embedding good volunteer practice across your organisation simple.
I hope next International Volunteer Week I can write a blog where I talk about how we have moved into a world where your volunteer is understood and is looked after as well as your CEO.
Many volunteers will not be aware that they can link to social media at any time by going to PROFILE > SOCIAL NETWORK from their menu.