TeamKinetic

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Tag: sport volunteering

How can NGBs do more with less in this new world of funding from Sport England

So as the dust settles on another funding announcement from Sport England, it’s clear we are definitely in uncharted territory. With many National Governing Bodies (NGBs) receiving significantly less than in sport-england-active-nationprevious periods we look at how the role of the volunteer will become essential in improving our sporting institution’s resilience.

The last round of funding covered 46 sports between 2013 and 2017 and with a total value of £493 million. The newly proposed £88 million spread across 26 sports, with four sports accounting for just under 50% of that funding is a deep cut to our sporting infrastructure. Sport England, operating in these austere times, have had to make some tough decisions and their new approach of encouraging NGB’s to focus on their “core market” may prove to be the best opportunity for a return on this significantly reduced investment. Only time will tell.

Further announcements are due in February, but it is doubtful that any major changes or reversals will be announced. What is clear based on the announcement yesterday is it is going to be a challenging environment for this next funding cycle.

So what do NGB’s do now?

Beyond getting all their members to start buying lottery tickets here are some ideas and thoughts that we thought it would be useful to share.

If all the NGB’s stopped existing tomorrow, would people still be playing sport this weekend?

I know this is something of a loaded question, of course, they will, but, only by relying on the ubiquitous and passionate volunteer-led sport across the country. NGB’s are still vital to the efficient delivery and development of their sports, but now they must learn to effectively leverage their volunteer base if they want to see their sport flourish under such deep cuts.

 

The growth of NGB’s over the last 20 years through the cash injection offered via lottery funding changed them in many cases into fully professional businesses that thought in terms of customers. They were more income-driven and had significant overheads to cover, as is typical during periods of rapid organisational growth. Of course, this led to improvements in a range of areas such as safety, facilities, professional levels of training, policy, etc.. and some of these improvements were drastically required. But in that jump to a more professional world, some of our traditional voluntary infrastructure struggled to keep up.

It is here that we think NGB’s can make some drastic gains with their core market. By understanding the many roles played by people at local, county, regional and even national level and what engages and motivates those individuals to give up their time is the area which could have the largest potential impact.  How many of these functions are volunteers, even though many may not self-identify as such, is one of the many questions NGB’s need to answer. How do you upskill these people, how do you empower them and how to ensure you do not rely on the same individuals undertaking all the work every week.

This next four years is an opportunity to reinvent many NGB’s from the ground up, to look at how you make them local led grassroots organisations that can simultaneously grow participation, membership and customer base. To do this requires two of the most valuable resources available, people’s time and enthusiasm.

NGB’s will have to become much better at responding to the demands of their stakeholder base, of directly engaging and understanding what the volunteers who operate their clubs and county organisations want and need.

In 2016, there have never been more ways to participate at a local and hyper-local level. With more channels available via social media; new ways to raise capital via crowdfunding and peer-led lending. NGB’s that thrive will use this technology to drive the benefits and stories about their sport locally and nationally. This will not be a top-down marketing campaign as these are often very expensive, but it will be a bottom up user led movement. An example of the type of user led content I refer to can be found on line; right now there are 13.3 million Parkour and 4.6 million Freestyle football user-created videos on YouTube.

It will be the role of the NGB’s to make it easy for participants, volunteers, helpers, and officials to create and/or find existing communities where individuals can engage directly. We have used these concepts and ideas as we have developed our volunteer management platform TeamKinetic and we continue to try to build using these principals:

  • Empower people to do it for themselves.
  • Reward and recognise them and when they do, do it in a way that appreciates what motivates them.
  • Make getting involved easy to find and then intuitive to undertake.
  • Share your successes and your failures with your community so that everyone can learn.

Our technology is not for everyone right now, but we know these principals superseded the digital realm. Not everyone wants to engage via their computers or phone, but the principals stand no matter how you look to engage with the people who make your sport happen. We find its a combination of people, policy, process and technology that allows an organisation to scale the use of volunteers effectively.

If you would like to know how we can help you reconnect with your volunteer base, how our systems and research can empower more people to get involved and how you can recognise those people; who support your organisation week in, week out. Our work and that of our partners as part of the Join In consortium is available, and we are keen to talk to all NGB’s on how we can help you do more with less. Feel free to contact me at chris@teamkinetic.co.uk or call our office on 0161 914 5757.

BADMINTONscotland launch VolunteerKinetic volunteer portal

badminton_scotland
Badminton Scotland are looking to recruit hundreds of new volunteers through the launch of their new volunteer portal powered by VolunteerKinetic in their preparations to host the TOTAL BWF World Championships 2017.  To be part of this event and loads more before just go to;

volunteer.badmintonscotland.org.uk

The Total BWF World Championships will see the very best players in the world arrive in Glasgow’s Emirates Arena from the 21st  to the 27th of  August 2017, tickets available from here.  Scotland’s Commonwealth Games silver medallist Kirsty Gilmour will lead the home challenge as she looks to build on her Glasgow 2014 silver medal at the same venue while GB stars and World Superseries Final winners Chris and Gabby Adcock will be looking to repeat their gold medal success from Glasgow 2014

Scotland has a fantastic history for running truly world class events and with the facilities Glasgow can now boast it has world class venues to match, but a big part of what makes the Scotland such an attractive venue for these events is the passion and commitment of the NGB’s and their legions of volunteers.  BADMINTONscotlands Chief Executive Ms Smillie recognised both huge potential and also the huge challenges that face her team in realising that this event offers a once in a life time opportunity to build a great legacy for Badminton in Scotland.

“As a governing body you aspire to host these events, not just because they are exciting, but because they provide us the opportunity to promote and develop our sport in so many unique ways” said Ms Smillie, “We know we have a committed community of Volunteers in Badminton Scotland that will help make this event special, but it is ourslider 2 ambition to open this opportunity to people outside the badminton family and use it as  a catalyst to grow our sport over the next 4 years”

When we asked how you turn these events into a legacy, Ms Smillie offered this advice for other NGBs “World class venues and events are fantastic, but supporting people who are passionate about your sport as volunteer officials, coaches, and event staff to name just a few of the jobs we have on offer; is what will drive the continued growth of our sport”

We at TeamKinetic have prided our selves on developing a platform that is as well suited to major events as it is to supporting the local badminton club find some one to wash the kit, as we know it takes all sorts of people doing many different tasks to make sport happen.  So it was great to hear Ms Smillie when she said  “VolunteerKinetic provided a simple solution to how we identify, recruit aTeam-Europameisterschaft 2012nd retain our volunteers  that was great for the World Championship Finals but more importantly is it will leave a sustainable legacy that we can continue to build on after this event.”

So if you love badminton and you want to be part of the action follow the link below and sign up as a volunteer for BADMINTONScotland and who knows you could be court side next year for the World Championship finals.

volunteer.badmintonscotland.org.uk

We look forward to seeing you there.

 

 

 

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