TeamKinetic are proud to have provided volunteer management for the Eurovision 2023 song contest! Hosted in Liverpool on behalf of Ukraine, Eurovision was set to be a unifying yet moving event. Thanks to all involved, Eurovision 2023 was about far more than music alone.

Who, What, Where, Why TeamKinetic?

Nicknamed the ‘Eurovols’, Eurovision 2023 created a unique community of volunteers. Comprised of people of all backgrounds, ethnicities and lifestyles, there were a staggering total of 2,558 registered volunteers on the TeamKinetic Eurovision site. Eurovision could access information regarding volunteers’ language capabilities, accessibility needs and personal skills to form a diverse, inclusive volunteer group. With the help of TeamKinetic, Eurovision achieved its ambition of blending local volunteers with volunteers who had knowledge of the Ukrainian culture and language.

Eurovision events took place across multiple Liverpool locations. Therefore, Eurovision sought a platform that could engage with and manage volunteers who were travelling from near and far for a spectacular series of events. Volunteers were posted across Liverpool’s city centre, at transport hubs, the Eurovision Village on the Pier Head, and at the Tourist Information Centre in Liverpool ONE. Duties included scanning tickets, meeting and greeting visitors and welcoming performers to backstage areas in the Eurovision Village.

Making History

There were an astounding 11,547 volunteering hours logged on Eurovision’s TeamKinetic system; that’s over 480 days worth of volunteering! 1 year of planning for more than 1 year of volunteering hours seems justified! Eurovision 2023 scored highs in many other areas too:

  • Eurovision 2023 was the most watched final in the history of Eurovision. At the final’s peak, there were 11 million TV viewers.
The Eurovision 2023 stage. Nick Robinson, Manchester Evening News.

Putting Meaning to the Music

As communicated by the Eurovision 2023 slogan ‘united by music’, hosting on behalf of Ukraine was a symbolic gesture of hope and alliance. With 18 languages performed, there was also a resurgence in participant entries not sung in English. ESC 2023 was a 2-week long cultural festival involving many Ukranian volunteering and collaborations between UK and Ukranian artists. Even The Beatles’ iconic yellow submarine became yellow and blue to honour the Ukranian flag!

I want to be part of Eurovision this year because it will make me feel closer to my home when I am far away.

Olena, a Ukranian who fled to Liverpool in May 2022

2023’s event lived up to Eurovision’s reputation as an embodiment of LGBTQ+ culture. Comprising 53.5% of TV viewers, 15-24-year-olds are clearly embracing the spirit of Eurovision! When questioned as to why she thinks the LGBTQ+ community love Eurovision, Mae Muller, the UK’s 2023 entry, described Eurovision as:

…very inclusive, there’s not a lot of judgement. You can feel that as a fan watching, but being in it, [you] can really see just how true that is.

Mae Muller
‘The Blue and Yellow Submarine Parade’. Andrew Teebay, Liverpool Echo.

More than Music

As evidenced by the amazing testimonies and record-breaking statistics, Eurovision 2023 was much more than music. TeamKinetic was beneficial for presenting cohesive, organised communication and, in turn, events. Without volunteers, Eurovision would not be the amazing spectacle that we know and love!

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