{"id":17400,"date":"2025-12-31T12:48:04","date_gmt":"2025-12-31T12:48:04","guid":{"rendered":"https:\/\/teamkinetic.co.uk\/blog\/?p=17400"},"modified":"2026-02-10T18:21:17","modified_gmt":"2026-02-10T18:21:17","slug":"how-to-plan-a-wildly-successful-volunteer-win-back-campaign","status":"publish","type":"post","link":"https:\/\/teamkinetic.co.uk\/blog\/2025\/12\/how-to-plan-a-wildly-successful-volunteer-win-back-campaign\/","title":{"rendered":"Guest Masterclass series with Tobi Johnson: How to Plan a Wildly Successful Volunteer \u201cWin-Back\u201d Campaign"},"content":{"rendered":"\n<p>Re-engaging lapsed volunteers is one of the fastest, most cost-effective ways to boost your program\u2019s capacity\u2014far easier than convincing someone brand-new to take the leap. In this practical, strategy-packed masterclass, Tobi Johnson will teach you how to design and launch a targeted volunteer \u201cwin-back\u201d campaign that rekindles interest, rebuilds connection, and inspires past volunteers to return with renewed energy.<\/p>\n\n\n\n<p>You\u2019ll discover how to blend email nurture sequences with thoughtfully personalised outreach to speak directly to your volunteers\u2019 motivations, experiences, and past contributions. Instead of generic recruitment messages, you\u2019ll craft tailored \u201creturn invitations\u201d that feel human, respectful, and genuinely compelling. You\u2019ll also learn how to turn common volunteer objections into opportunities\u2014surfacing insights that strengthen your messaging and improve your results.<\/p>\n\n\n\n<p><strong>In this session, you will \u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create \u201cwin-back\u201d messaging that differs from regular recruitment calls to action<\/li>\n\n\n\n<li>Use volunteer objections to strengthen, not weaken, your appeals<\/li>\n\n\n\n<li>Get fresh ideas to connect with lapsed volunteers in new ways<\/li>\n<\/ul>\n\n\n\n<p><strong>NOTE: To get the most from this workshop<\/strong>, bring a list of 3-5 of the most common objections you hear from past volunteers when asked to return.<\/p>\n\n\n\n<p><strong>You will get &#8230;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Win-Back Campaign Messaging Workbook<\/li>\n\n\n\n<li>Slide Thumbnails for Note Taking<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-1024x576.png\" alt=\"\" class=\"wp-image-17432\" srcset=\"https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-1024x576.png 1024w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-300x169.png 300w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-768x432.png 768w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-1536x864.png 1536w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-900x506.png 900w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson-1280x720.png 1280w, https:\/\/teamkinetic.co.uk\/blog\/wp-content\/uploads\/2025\/12\/TeamKinetic-Masterclass-Tobi-Johnson.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Speaker:<\/strong> Tobi Johnson, MA, CVA<\/p>\n\n\n\n<p>Tobi Johnson, CVA is an internationally recognised expert and advisor in volunteer engagement, known for her practical, evidence-based strategies and innovative, \u201cbig hat\u201d thinking on supporting and activating volunteers. She is President of Tobi Johnson &amp; Associates, a consulting firm that helps nonprofits and professional associations strengthen volunteer engagement and build high-performing volunteer programs. In 2015, she founded VolunteerPro, an online training and networking community for volunteer leaders, and she hosts the <em>Volunteer Nation Podcast<\/em>. Tobi is currently writing a book for volunteers who lead, to be released this year.<\/p>\n\n\n\n<p>With over 30 years of hands-on experience, Tobi has designed, led, and scaled programs across arts, youth development, healthcare, senior services, employment, and advocacy, working with non-profits, government agencies, and professional associations. She chaired the Certified in Volunteer Administration (CVA) Job Analysis Task Force and leads the annual global Volunteer Management Progress Report, tracking engagement trends in over 36 countries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join the Masterclass<\/h2>\n\n\n\n<p>TeamKinetic users can reserve their space the usual way, via Help &amp; Support \u2192 Masterclasses &amp; Training.<\/p>\n\n\n\n<p>Everyone else can <a href=\"https:\/\/www.eventbrite.com\/e\/how-to-plan-a-wildly-successful-volunteer-win-back-campaign-tickets-1981005155748?aff=blog\">book via Eventbrite<\/a> below:<\/p>\n\n\n<div id=\"eventbrite-widget-1\" class=\"wp-block-jetpack-eventbrite wp-block-jetpack-eventbrite--embed\"><a href=\"https:\/\/www.eventbrite.com\/e\/how-to-plan-a-wildly-successful-volunteer-win-back-campaign-tickets-1981005155748?aff=blog\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"eventbrite__direct-link\" >Register on Eventbrite<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Re-engaging lapsed volunteers is one of the fastest, most cost-effective ways to boost your program\u2019s capacity\u2014far easier than convincing someone brand-new to take the leap. In this practical, strategy-packed masterclass, Tobi Johnson will teach you how to design and launch a targeted volunteer \u201cwin-back\u201d campaign that rekindles interest, rebuilds connection, and inspires past volunteers to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[426],"tags":[],"class_list":["post-17400","post","type-post","status-publish","format-standard","hentry","category-training"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Guest Masterclass series with Tobi Johnson: How to Plan a Wildly Successful Volunteer \u201cWin-Back\u201d Campaign - TeamKinetic<\/title>\r\n<meta name=\"description\" content=\"Tobi Johnson is delivering a must-see TeamKinetic Masterclass in February! 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