{"id":13336,"date":"2023-10-19T10:37:49","date_gmt":"2023-10-19T09:37:49","guid":{"rendered":"https:\/\/teamkinetic.co.uk\/blog\/?p=13336"},"modified":"2023-10-19T10:50:21","modified_gmt":"2023-10-19T09:50:21","slug":"best-practice-signposting-seo","status":"publish","type":"post","link":"https:\/\/teamkinetic.co.uk\/blog\/2023\/10\/best-practice-signposting-seo\/","title":{"rendered":"TeamKinetic Best Practice: Signposting – Search Engine Optimisation"},"content":{"rendered":"\n

The Importance of Signposting for Search Engine Optimisation<\/h2>\n\n\n\n

You may be surprised by how many people scout out volunteering opportunities online before inquiring or joining an opportunity. Even with all the best in-person signposting<\/a>, you will not appear in an online search without effectively signposting your volunteering opportunities on your organisation’s website<\/a> and TeamKinetic site! The aim of search engine optimisation (SEO) is for your organisation’s TeamKinetic site to appear at the top of the search engine, e.g. Google, results page. Therefore, an important element of best practice signposting is search engine optimisation. As outlined below, effective signposting for search engine optimisation includes updated content, location data, detailed opportunity descriptions and links. <\/p>\n\n\n\n

\n\n\n\n

How?<\/h2>\n\n\n\n

When creating an opportunity, be sure to provide a detailed ‘Opportunity Description’, list any \u2018Benefits & Perks\u2019, \u2018Skills Required\u2019 and \u2018Search Tags\u2019. Therefore, when people are searching for volunteering opportunities, either on a search engine or within your TeamKinetic site itself, there is more likelihood that the keywords used will match up. If a volunteering opportunity is long-standing, it is a good idea to update the ‘details’ so that your site\u2019s content is accurate and fresh. Websites that have regularly refreshed content tend to rank higher on the search engine results page.<\/p>\n\n\n\n

Besides being a crucial element of a volunteering opportunity, including location data in your volunteering opportunity is a factor in search engine optimisation. When creating an opportunity, select \u2018Pick the Location\u2019 and enter the address details. Those browsing online for volunteering opportunities will be doing so via an IP address linked to their location. If your volunteering opportunities contain location data, those who are nearby are more likely to see your TeamKinetic site at the top of their search results page.<\/p>\n\n\n\n

Including inbound links to your own website, news feed, or blogs can also boost your chances of ranking highly on the search results page. A good place to include a link to your organisation\u2019s website would be the \u2018About Us\u2019 and ‘Home’ pages on your TeamKinetic site. Volunteering opportunities could include a link to your volunteering-related website news feed within the ‘Opportunity Description\u2019. As with signposting on your organisation\u2019s main website<\/a> and social media<\/a>, including links to your TeamKinetic site adds continuity across your organisation\u2019s online platforms. High online presence raises SEO.<\/p>\n\n\n\n

\n\n\n\n

Best Practice Inspiration<\/h2>\n\n\n\n

An example of best practice signposting for search engine optimisation is Glasgow Life<\/a>‘s TeamKinetic ‘Home’ page. Glasgow Life has included various outbound links; linking to their organisation’s main website under the ‘Back to Glasgow Life Volunteering Homepage’ button, to volunteer registration under the ‘Register Now!’ link, a ‘log in’ link, and registration buttons depending on whether a site visitor is ‘Interested in Volunteers?’ or ‘Recruitng Volunteers?’.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n
\n\n\n\n

More Signposting Best Practice!<\/h2>\n\n\n\n

For guidance on other best practice signposting methods including in-person signposting, website signposting and social media signposting, click here<\/a>.<\/p>\n\n\n\n

\n\n\n\n

Ensure you follow us on our social media pages to receive regular updates about the voluntary sector and learn more about the TeamKinetic system. You can find TeamKinetic<\/a> on social media and listen to our podcast:<\/strong><\/p>\n\n\n\n

Twitter<\/a>       Facebook<\/a>       LinkedIn<\/a>       YouTube<\/a>       Instagram<\/a>       Podcast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Importance of Signposting for Search Engine Optimisation You may be surprised by how many people scout out volunteering opportunities online before inquiring or joining an opportunity. Even with all the best in-person signposting, you will not appear in an online search without effectively signposting your volunteering opportunities on your organisation’s website and TeamKinetic site! […]<\/p>\n","protected":false},"author":20,"featured_media":13365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[654],"tags":[85,256,92,96,161,231,178,99,145,102],"class_list":["post-13336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teamkinetic-best-practice","tag-teamkinetic","tag-teamkinetic-volunteer-management","tag-volunteer","tag-volunteer-management","tag-volunteer-management-software","tag-volunteer-management-software-uk","tag-volunteer-management-system","tag-volunteer-software","tag-volunteer-system","tag-volunteering"],"jetpack_publicize_connections":[],"yoast_head":"\r\nTeamKinetic Best Practice: Signposting - 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Even if you have an established group of regular volunteers, more are usually needed! 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